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As the attention span of audiences shrinks, short-format content has become the first choice for brands. But how potent and lasting is the impact of snackable content in comparison with the long format? BuzzInContent.com speaks to stakeholders to find out if length actually matters

By Akanksha Nagar | June 17, 2019
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The company will help bridge the gap between marketing and sales teams of brands with its global-ready funnel setup and organic traction powered by content marketing

By BuzzInContent Bureau | June 14, 2019
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As a part of the partnership, ScoopWhoop will be posting videos in different categories — humour, entertainment, lifestyle and more on TikTok

By BuzzInContent Bureau | June 13, 2019
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India Influence Report 2019 by Zefmo Media reveals that 55% marketers/strategists are convinced that reviews and video content(YT, IGTV etc.) will be the most effective channels while 50% are of the view that Instagram will also remain an effective platform

By BuzzInContent Bureau | June 12, 2019
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‘The man' refers to the brand name and ‘Got game' refers to the World Cup, grooming and gentlemanly etiquettes. The campaign has been co-created with Tonic Worldwide

By BuzzInContent Bureau | June 12, 2019
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Jha will be a part of the top management at Zoomcar and spearhead growth, strategic alliances, API-based product partnerships, brand marketing and content. Jha will oversee the demand business and revenue generation through B2C products

By BuzzInContent Bureau | June 12, 2019
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He joins ex-Lowe Arun Iyer's agency from United Breweries where he was Head of Digital Marketing

By Akanksha Nagar | June 10, 2019
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Attributed to several reasons such as greater engagement and conversion rates, micro influencers, in a very short span of time, have gained a steep growth. BuzzInContent finds out how this growth will leave an impact on macro influencers and who among the two will be the brand's first choice

By Akanksha Nagar | June 07, 2019
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Clovia's sleepwear collection will be worn by the characters in some of the leading shows on the channel like Udaan, ‘Roop-Mard ka Naya Swaroop' and ‘Ishq Mein Marjawa'. Whenever the characters will appear in Clovia outfits, an aston band will appear on the screen promoting the collection and directing viewers to Clovia website

By BuzzInContent Bureau | June 07, 2019
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The partnership aims at enhancing the content ecosystem and delivering top value entertainment content, while simultaneously helping brands reach their audiences

By BuzzInContent Bureau | June 06, 2019
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The web series is a part of the new entertainment section that will also stream trending content across music, movies, politics, sports, business and astrology

By BuzzInContent Bureau | June 06, 2019
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The increasing demand for social media influencers among brands has led to the emergence of agencies specialising in influencer marketing. But why do brands go for these agencies and how does this category of marketing work? BuzzInContent.com dives deep for an answer

By Akanksha Nagar | May 28, 2019
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Hosted at Cannes, this is the first international awards for the best bloggers across 42 nominations, uniting and celebrating influencers and opinion leaders from around the world in various fields

By BuzzInContent Bureau | May 28, 2019
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CLX is Cannes Lions new initiative that will provide participants an intimate and experience-led environment to hear from and engage with the companies at the forefront of content creation through a series of curated roundtable discussions

By BuzzInContent Bureau | May 21, 2019
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The launch of CamEye marks the foray of Kent RO into the automotive security space. The agency will be involved in content creation and amplifying content to increase the brand's awareness across digital platforms and organic search

By BuzzInContent Bureau | May 17, 2019
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Dubey will report to CEO Rohit Bagad and will help bolster the company's offerings to help brands reach consumers through regional language content

By BuzzInContent Bureau | May 15, 2019
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Spanning across almost all product categories and not just tech products, unboxing videos garner millions of views. A few call it a bizarre trend, whereas others count it as a reliable marketing technique in branded content. BuzzInContent.com finds out

By Akanksha Nagar | May 14, 2019
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Three world famous National Geographic photographers — Andy Bardon, Carlton Ward and Krystle Wright — used OnePlus 7 Pro's triple lens camera to capture the beauty of North America

By BuzzInContent Bureau | May 13, 2019
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