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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how content marketing, done inspirationally and intelligently, can honestly play a decisive role in the imminent cliff-hanger of 2019

By Shivaji Dasgupta | December 18, 2018
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Rashi Mittal Nair, CEO and Co-founder, WOOP, writes why most brands are turning to moms for being their brand advocates and why it is the best proposition for any brand to have these moms who are also the users of the brand directly or indirectly, to be the voice of the brand

By BuzzInContent Bureau | October 23, 2018
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Asif Upadhye, the Co-founder, Director and Story Teller at Yellow Seed writes how good content can perform well only when supported with an equally good marketing strategy. Create engaging content but build a plan that promotes it well. Begin on the right note and continue the right path to reach the desired destination

By Asif Upadhye | September 04, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how the greatest opportunity for a brand investing in content for children is a head-start in forging relationships, a formidable challenge in the world of performance-based engagements

By Shivaji Dasgupta | August 28, 2018
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Honey Singh, Co-Founder & CEO PR and Content Marketing, #ARM Worldwide, writes how with a well-drafted PR and content marketing strategy, a start-up with a single-digit team can compete with the top guns in the industry. He also suggests 10 ways to do content marketing for your start-up

By Honey Singh | August 08, 2018
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Today brands tend to create shareable memes and viral videos that can integrate brand-related messages. But the task is not that easy. It requires skill and if not done the right way, brands can face hurdles. Harpreet Bajwa, Co-founder of RVCJ Media, writes about some of the challenges

By Harpreet Bajwa | July 16, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes about how brands can use events or occasions to create an endearing bridge between the content and the customer

By Shivaji Dasgupta | June 19, 2018
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Pranay Swarup, CEO & Co-Founder, Chtrbox, feels content marketing today is the free entertaining, informative, or interesting content that encourages potential customers and existing ones to stay connected with your brand, your category and what you stand for

By Pranay Swarup | June 05, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes about Journeyman Strategy, which is a unique and relevant way to design content for the luxury customer, rooted in the deepest-possible understanding of his psycho-economic stature

By Shivaji Dasgupta | May 29, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how in the emerging world of Content Marketing, the stimulus must always be the experience while the desired response is the brand

By Shivaji Dasgupta | May 08, 2018
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The Founder and CEO of Clovia talks about the brand's content strategy, dos and don'ts of content integration, and challenges associated with content marketing in the lingerie category, in a video interview series, Republic TV presents Engage

By Akansha Srivastava | March 04, 2019
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The Co-founder of fashion labels talks about the content marketing strategy of both the brands, in a video interview series, Republic TV presents Engage

By Akansha Srivastava | February 04, 2019
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To break the stigma associated with menstruation, the brand conducted live sessions on social media with its empanelled doctors and collaborated with online women communities and brands such as Taarini Foundation, Momspresso, Aara Health, Miss Malini, Momspresso and SuperBottoms

By BuzzInContent Bureau | June 09, 2021
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The 15,000 sq ft studio space in Mumbai and Delhi offers a dance studio, VFX studio, photo shoots and various other facilities that will help influencers create good quality content

By BuzzInContent Bureau | June 09, 2021
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Prior to his association with Josh, Venketraman was the Head of Strategy, Monetisation and Revenue at Firework India

By BuzzInContent Bureau | June 08, 2021
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Ritesh Agarwal, Manu Kumar Jain, Ankur Warikoo, Kabeer Biswas interview Srikant for a job. The stalwarts from Oyo, Xiaomi, Nearbuy and Dunzo are part of a marketing gimmick for the upcoming web series The Family Man 2. The campaign is conceptualised and executed by Prime Video team and SoCheers

By BuzzInContent Bureau | June 03, 2021
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On World No Tobacco Day, many brands create communication that is fear-based and reinforce the negative effects of smoking. But in this case, the brand showcased simple ways to break the habit using replacement technique

By BuzzInContent Bureau | June 01, 2021
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While content creators, agencies and brands largely welcome the norms, they say more influencers will push for paid engagements and fear a negative impact on organic content. They say nano and macro-influencers might have to rethink their content strategy

By Akanksha Nagar | May 31, 2021
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