The company recently conducted a social experiment in support of the LGBTQIA+ community in an effort to boost awareness and sensitisation
By BuzzInContent Bureau | July 21, 2022What's Your Problem, a Wondrlab company, has conceptualised the video series
By BuzzInContent Bureau | May 07, 2021Sania Mirza, Abhinav Bindra, Sunil Chhetri, Robin Uthappa and Cheteshwar Pujara will share their stories of mental health struggles and advocate for better mental health in the talk show ‘Mind Matters'
By BuzzInContent Bureau | April 13, 2021Conceptualised and executed by WondrLab, the initiative is the second phase of its #HealthInsideOut campaign
By BuzzInContent Bureau | January 13, 2021Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, look at content put out by five brands from different categories - Future Generali Insurance, Bournvita, Maybelline, Hindustan Zinc and Live, Love, Laugh Foundation, to talk about the hits and misses for brands which take mental health as their content theme
By Hamsini Shivakumar | February 13, 2023On May 28, BuzzInContent conducted the third Live session of its monthly chat show Content Conversations. Smita Murarka, CMO, Duroflex, Ruchika Varma, CMO, Future Generali India Insurance, Piali Dasgupta, Sr VP, Marketing, Columbia Pacific Communities and Anuj Gosalia, Co-Founder and CEO, Terribly Tiny Tales, discussed the nitty-gritty of creating content on such a sensitive and serious topic
By BuzzInContent Bureau | May 31, 2021It is interesting to see that a few brands have tried to amplify the content initiative by not just media spending but real on-ground purpose-driven actions
By BuzzInContent Bureau | October 20, 2022The Founder of Leapfrog Strategy Consulting writes that given the times we are living in, if brands start relevant and wide-reaching conversations to grow awareness around mental well-being, they could make a dent in the social handling of the issue and, of course, be remembered fondly as changemakers by consumers
By Hamsini Shivakumar | May 03, 2021