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Future Group

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In the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies

By Akanksha Nagar | May 28, 2020
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As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

By Akanksha Nagar | May 26, 2020
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The five-episode series from April 10-14 saw Chef Amrita Raichand interacting live with homemakers, professional culinary experts and even young students over delicious home-made food recipes, culinary hacks using food leftovers and thrifty cooking methods

By BuzzInContent Bureau | April 20, 2020
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While it is a wonderful idea to have a separate central content team, it takes away the thinking power of others in the brand marketing team whenever the word ‘content' appears in their plan

By Akanksha Nagar | February 04, 2020
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Beard the lion in his den with BuzzInContent's secret sauce to keep the content marketing game up to the mark

By Akansha Srivastava | February 03, 2020
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The brand has created a rap video which influencers will take it forward and create their own versions on platforms such as TikTok, Instagram and Facebook

By BuzzInContent Bureau | January 22, 2020
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After a lot of deliberation and engagement with our readers to choose India's most-loved content marketing campaigns, BuzzInContent has finally released its much-awaited list of best content campaigns by brands in 2019

By BuzzInContent Bureau | January 07, 2020
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BuzzInContent.com brings to you tips and solutions that will help brands stand out with their regional content strategy and win consumers' mind space by producing culturally relevant content for them

By Akanksha Nagar | December 11, 2019
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Brands realise the importance of local languages and nuances to connect better with customers but still have fenced themselves from putting forward regional content on a larger scale. BuzzInContent.com, in conversation with agencies, brands and content platforms, digs deeper into the challenges that are restraining brands from exploring vernacular enough

By Akanksha Nagar | December 10, 2019
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The brand's video content offering is hosted on its YouTube channel every Tuesday, Thursday and Friday at 5 pm. The show was launched in December 2018 and has gained popularity base of more than 2,50,000 subscribers

By BuzzInContent Bureau | June 07, 2019
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Conceptualised and executed by Social Kinnect, the rap named as ‘#India Ka Style Anthem' encapsulates what ‘India Ka Style' actually means to the youth. fbb used hip hop as a form of universal expression

By BuzzInContent Bureau | March 19, 2019
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