It asked its TG to create a plate of food rangoli on Insta Story and share using Fortune Foods' 45 stickers, which included branded GIFs and messages related to sweets and snacks. The campaign was amplified by macro-influencers and organically picked up by micro-influencers

Bobble's AI engine will understand consumers' real-time intent, map it with the right content and accordingly suggest Sunfeast YiPPee! Mood Masala's relevant stickers, GIFs or BigMojis to replace the plain text message and encourage further sharing

Ankit Prasad, the brain behind the AI platform, speaks to BuzzInContent about his journey, the vision of Bobble and how stickers and GIFs are the future in communication and content

Around 80% of the audience on social media is millennials who are more into pop culture. They are consuming content that is funny and entertaining, leading to an exponential rise in meme culture. Memes and GIFs have become an easy solution for brands to weave content. BuzzInContent finds out how brands are using memes

The channel engages with the fans of its reality show ‘India's Best Dramebaaz' through the GIFs of their favourite contestants, celebrity mentors and hosts. The Giphy account has already crossed 17.1 million views in four weeks

The automaker had launched its official GIPHY channel on July 17, on the occasion of the World Emoji Day

The curated selection of content from brands and influencers will engage consumers through videos, images, GIFs, stories, polls and quizzes

Ropes in cricket legends Virender Sehwag and Michael Clarke as its spokespersons. The collaboration is to strengthen UC's position in India via localised entertaining content, short videos, memes and GIFs

From GIFs, memes, jokes to everything about football, the content caught the attention of fans during the World Cup

When Netflix came up with a quirky reply to trolls, other brands latched on to the social media movement with memes and GIFs to talk about their ‘omnipresence'

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the connection between memes and content creation, along with some examples of brands that use memes very well in their communications

Experts say the only way to explore the full potential of lock screen mediums is to make them more engaging and interactive

The platform has shared the top trends and themes from the Memeaverse in India. This includes the dominance of comedy memes, the prominence of topical memes like #sharktankmemes and rise of regional memes like #gujjumemes and #tamilmemes

With Oreo, Bobble AI is assisting the brand in amplifying its conversations and increasing customer reach and engagement

In the first of two-part story on building a rich content experience, we discuss where marketers go wrong in devising a good content experience and how they can improve it. The story also points out the differences between content experience and content marketing

Natasha Puri, Content Marketing Lead at Pepper Content, writes that there is enough data to prove the effectiveness of content marketing. However, she still sees brands make a hash of it, making rookie mistakes time and again. Puri lists five mistakes with examples of content marketing that backfired

BuzzInContent.com caught up with online gaming platforms and content creators to discuss the importance of content marketing and how to implement the medium to grab the attention of gaming lovers

The campaign executed by Innocean Worldwide was aimed at keeping in constant touch with its audience and create engaging content to strengthen the connect Hyundai enjoys with its followers