BuzzInContent Awards 2021 Winners Announced

GIFs

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It asked its TG to create a plate of food rangoli on Insta Story and share using Fortune Foods' 45 stickers, which included branded GIFs and messages related to sweets and snacks. The campaign was amplified by macro-influencers and organically picked up by micro-influencers

By BuzzInContent Bureau | February 11, 2021
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Bobble's AI engine will understand consumers' real-time intent, map it with the right content and accordingly suggest Sunfeast YiPPee! Mood Masala's relevant stickers, GIFs or BigMojis to replace the plain text message and encourage further sharing

By BuzzInContent Bureau | October 20, 2020
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Ankit Prasad, the brain behind the AI platform, speaks to BuzzInContent about his journey, the vision of Bobble and how stickers and GIFs are the future in communication and content

By BuzzInContent Bureau | July 19, 2019
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Around 80% of the audience on social media is millennials who are more into pop culture. They are consuming content that is funny and entertaining, leading to an exponential rise in meme culture. Memes and GIFs have become an easy solution for brands to weave content. BuzzInContent finds out how brands are using memes

By Karuna Sharma | September 11, 2018
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The channel engages with the fans of its reality show ‘India's Best Dramebaaz' through the GIFs of their favourite contestants, celebrity mentors and hosts. The Giphy account has already crossed 17.1 million views in four weeks

By BuzzInContent Bureau | July 30, 2018
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The curated selection of content from brands and influencers will engage consumers through videos, images, GIFs, stories, polls and quizzes

By BuzzInContent Bureau | August 19, 2019
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Ropes in cricket legends Virender Sehwag and Michael Clarke as its spokespersons. The collaboration is to strengthen UC's position in India via localised entertaining content, short videos, memes and GIFs

By BuzzInContent Bureau | January 10, 2019
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From GIFs, memes, jokes to everything about football, the content caught the attention of fans during the World Cup

By BuzzInContent Bureau | August 01, 2018
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When Netflix came up with a quirky reply to trolls, other brands latched on to the social media movement with memes and GIFs to talk about their ‘omnipresence'

By BuzzInContent Bureau | September 03, 2018
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The platform has shared the top trends and themes from the Memeaverse in India. This includes the dominance of comedy memes, the prominence of topical memes like #sharktankmemes and rise of regional memes like #gujjumemes and #tamilmemes

By BuzzInContent Bureau | May 11, 2022
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With Oreo, Bobble AI is assisting the brand in amplifying its conversations and increasing customer reach and engagement

By BuzzInContent Bureau | April 07, 2022
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In the first of two-part story on building a rich content experience, we discuss where marketers go wrong in devising a good content experience and how they can improve it. The story also points out the differences between content experience and content marketing

By Akansha Srivastava | October 05, 2021
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Natasha Puri, Content Marketing Lead at Pepper Content, writes that there is enough data to prove the effectiveness of content marketing. However, she still sees brands make a hash of it, making rookie mistakes time and again. Puri lists five mistakes with examples of content marketing that backfired

By BuzzInContent Bureau | June 02, 2021
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BuzzInContent.com caught up with online gaming platforms and content creators to discuss the importance of content marketing and how to implement the medium to grab the attention of gaming lovers

By Akansha Srivastava | April 13, 2021
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The campaign executed by Innocean Worldwide was aimed at keeping in constant touch with its audience and create engaging content to strengthen the connect Hyundai enjoys with its followers

By BuzzInContent Bureau | February 03, 2021
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As video ad spends grow by 8% this year, BuzzInContent.com finds out how brands amplified the utilisation of video content marketing space to reach consumers who moved online during the pandemic

By Akanksha Nagar | December 08, 2020
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This week, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Spotify's influencer-led content marketing strategy through the filter of semiotics

By Hamsini Shivakumar | November 02, 2020
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Through the campaign titled #SuperGenZ, the brand aims to reach over three million consumers

By BuzzInContent Bureau | October 23, 2020
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