As modern pet-parents have grown to be very conscious when it comes to the health quotient of their four-legged friends, industry players from renowned pet-care brands find their target groups in genZ and millennials

As part of the #IHaveThePowerChallenge, followers can post a quirky video on the campaign's musical theme, promoting the idea of saving planet earth. Winners of this contest will be presented with prizes

Targeted at GenZ, Kamaverse is a collaborative effort of Raymond Consumer Care Madison Media and eCultify

The film, a part of the “Khelenge Dil Kholke” campaign, celebrates the spirit of the team's players and GenZ

In an influencer hunt spearheaded by the face of the brand and actor Taapsee Pannu, the brand concluded the discovery of 75 diverse GenZ content creators

Through the campaign titled #SuperGenZ, the brand aims to reach over three million consumers

To promote its latest smartphone Oppo Reno2, Oppo India has partnered with Instagram to launch ‘Challenge Yourself' initiative that dares GenZ and millennials to visually imagine the unthinkable with the Oppo Reno2

The new track brings together popular Indian musicians Guru Randhawa, Anirudh Ravichander, Dee MC to inspire GenZ to embrace their authentic selves

This opportunity is fully remote, meaning the candidates can be anywhere in the world taking a crack at finance and memes

The campaign featuring choreographer Melvin Louis and actress Ashnoor Kaur garnered over four billion views with close to 11 million shares

Shuchi Sethi, Business Head at AnyTag, writes about how the major achievements the influencer marketing industry has seen in the past year and the learnings from them

According to the report, short-form video is by far and away the most adopted “new” trend by brands and is already a part of most of the brands' 2022 IM Strategy. The report also states that Livestream has leapfrogged other trends like audio and social commerce

As per the brand, the campaign was a success, recording over 112.8 million views

The show premiered on October 2, and the first six episodes will be aired every Sunday for six weeks on Star Plus HD, and the next episodes will be aired on Star Bharat SD, Star Movies SD, HD, Star Movies Select HD, Star World SD, HD and Star World Premiere HD as well as on Disney Hotstar and Bingo snacks YouTube page

Anushka Iyer, Founder and CEO, Wiggles, said that the pet care brand has associated with petfluencers to develop a culture of responsible and fun pet parenting

Speaking at the IAMAI India Affiliate Summit 2022, experts emphasised how social listening is the key for brands to open doors to help audiences resonate and leverage the influencer base to create a good brand image and support

Promising all things bigger and better, with more colleges, mentors, influencers, challenges, and rewards, this second edition aims to uplift the life of every budding Gen-Z creator in the country

Will financial brands slash their expenditure on the ‘finfluencers' or will the financial influencers be more hesitant in promoting brands now. BuzzInContent.com finds out if there is a major difference in the market due to the Vauld incident