On the sidelines of the Goafest 2023, BuzzInContent.com caught up with Singh, Country Manager (India and MENA region), AnyMind Group, to delve deeper into the prevalent and emerging trends in the influencer marketing space, the rationale behind long-term and short-term brand-influencer deals, and more

The collaboration will enable all Havas agencies to leverage Adobe generative AI, and more efficiently deliver unparalleled personalised customer experiences

Accenture stated that enterprises can integrate generative AI into their content creation and other workflows, as well as generate insights from their internal data, safely and securely

Since digital avatars and virtual reality play an important role in the lives of Myntra's target audience- the GenZs, the e-commerce platform has gone ahead to bet big on its efforts around Generative AI and Virtual reality by launching its own virtual fashion influencer- Maya, Fashion GPT, My Stylist and more as per Myntra's CMO Balasubramanian

Brands use a variety of content marketing strategies and channels to engage with their target audience during these special times of the year

To build on the national fervour of patriotism and commemorate the 76 years of Independent India, various brands have donned the nationalist hat and leveraged new-age tech to rekindle the indomitable spirit of perseverance within the masses

The campaign was conceptualised by Talented Agency and executed in partnership with Rooted Films and Pixel Party

In a freewheeling interaction with BuzzInContent.com, Arya, CEO, Only Much Louder Entertainment, highlighted that because artists are at the centre of all that happens at the entertainment company including the launch of various platforms, OML broke even during the pandemic and has been growing in double digits ever since

Conceptualised along with Ogilvy and Wavemaker, as well as technology partners Gan Studio and Uberduck, the campaign allows the gifter to make their near and dear ones feel more loved by creating a customised #MyBirthdaySong

Sprinklr Social is now available out-of-the-box with publishing, engagement, and reporting tools integrated with OpenAI generative capabilities

The tool empowers anyone at any business to create and deliver on-brand content

With the new launch, its users will have access to latest information from SERP, which includes SERP statistics