Whisper had earlier partnered with Girliyapa for its web series Girls Hostel

In a bid to raise awareness, ‘Girliyapa Spotlight' will release videos every week to help shed light on social stigmas

Gul Panag, Parul Gulati and Mehek Thakur portray powerful women achievers in the video released on March 8 on Girliyapa. It will also be shown at the United Nations Commission on the Status of Women, an annual event in New York City

The aim of the web series is to educate homeowners about the major problems they face while working with unorganised players for their home interior requirements

Starring internet sensations like Srishti Srivastava, Ahsaas Channa, Khushbu Baid and Shreya Mehta, the video motivates people to take a step towards getting out of their comfort zone and volunteering to educate underprivileged children across the country

The anthem is the voice and character that refuses to conform to the stereotypes and ‘rules' imposed on girls and women in our society

Starting December 7, the four-part original weekly series is a part of Whisper's ongoing #MeriLifeMereRules campaign that aims at encouraging audiences to stand up for what they believe in and to live life by their own rules

How the best branded content web series of The Viral Fever such as Girliyapa, The Timeliners and The Screen Patti became instant hits

In the campaign created in association with TVF's Girliyapa, the brand is subtly integrated in the story where a situation is created around ‘What if mothers behaved like government employees?'

The partnership entails three meme deal between TVF and Pulse Candy, with digital agency Foxymoron handling the account

Kashyap Vadapalli, CMO and Business Head, Pepperfry, tells BuzzInContent that the brand now spends more on content marketing and influencer marketing

Thakker was earlier with Universal Music Group. This will be his second stint at TVF (The Viral Fever)

Unlike advertising, content marketing gives an opportunity to brands to share communication pieces in a long format. We list some campaigns that effectively used content power

In an interaction with BuzzInContent, Kartikeya Bhandari, Chief Marketing Officer, talks about the brand's content strategy, its major content-driven initiatives, upcoming content plans and his views on the influencer-marketing space

As part of the larger campaign #NoMoreDeadlines, the brand has launched a half-done music video featuring influencers, who invite their female fans to share their stories on how they defy deadlines and in return be part of the campaign

Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties

The platform partners with Indian media brands who will create made-for-mobile publisher stories and TV-like shows for Snapchat, across multiple genres