The investment in Collective Artists Network will help Glance power live content on its lock screen and drive entertainment-led commerce on Roposo

The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led Live commerce, as the company looks to transform the mobile shopping experience for consumers globally

The creator-led live entertainment commerce platform is planning to bring the number of live streamers on Roposo and Glance Lock Screen Platforms to 1,000

The brand celebrated all those people who enable others to be their best selves through a collaboration with diverse content creators on the occasion of India's 75th Independence Day on Instagram and YouTube

Experts say the only way to explore the full potential of lock screen mediums is to make them more engaging and interactive

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses the social change campaign “Period of Pride

Brings India its first dedicated destination for pop-culture driven live streaming commerce; plans to launch in international markets soon

BuzzInContent.com brings to you the first-ever weekly series titled ‘Content and Culture' that will analyse the content initiatives by brands through the Semiotic Lens. Presenting this week an analysis done by the rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar for Cadbury Dairy Milk Silk's song ‘Sang Rahiyo'

Before taking over the role of Director of Pollen, Sethi spent 18 months in FoxyMoron, running the data and insights department across all client partners

The digital campaign conceptualised in-house will be hosted on the microsite (https://whatthefalooda.swiggy.com/), from where consumers can download a special plugin that automatically detects profanity in the text while nudging users to reconsider their choice of words and replace them with words related to different types of food like biryani, idli, falooda, etc

Han, Chairperson of TopSocial India, tells BuzzInContent.com about the evolving content marketing and brand content space in India. She shares how the platform aims to rope in influencers from remote geographies, betting majorly on its technology

Today brands tend to create shareable memes and viral videos that can integrate brand-related messages. But the task is not that easy. It requires skill and if not done the right way, brands can face hurdles. Harpreet Bajwa, Co-founder of RVCJ Media, writes about some of the challenges