Do brands have the choice of either/or? Should their content be omnipresent with the risk of spending money with little results? What should an ideal content strategy use – paid or owned or earned media? BuzzInContent.com explores with content marketing practitioners
By Akansha Mihir Mota | April 11, 2019
To ensure a content piece meets its objective, brands these days need to remain observant during the execution period
By Akansha Mihir Mota | April 03, 2019
Content distribution strategy has become mobile-first these days but desktop and tablet audiences are no less important. Content creators and platforms have to deploy specialised skill set for all three channels and cannot ignore tablet users even though they are 1-2% as they are the decision makers
By Akansha Mihir Mota | April 02, 2019
The first in the mini-series features 14 supercars and their passionate owners trying to notch the best lap record at the Buddh International Circuit. The aim is to make the obsession with racing reach a fever pitch in India through high-quality content
By BuzzInContent Bureau | March 15, 2019
Not all brands understand the right art and science of content distribution. A lot of times, brands end up dumping links on social media, running ill-planned content on mismatched platforms and then hope to generate an optimised return on investment
By Akansha Mihir Mota | March 14, 2019
The association comes as a major boost to the growing popularity of motorsports propelled by GQDS' successful production of the recent show on Volkswagen Ameo Cup series
By BuzzInContent Bureau | February 18, 2019
Clocking more than 10 million views, the content around the FMSCI MMSC Volkswagen Ameo Cup is a huge hit among motorsports enthusiasts
By BuzzInContent Bureau | February 07, 2019
Join the Dots aims to provide the entire gamut of creative, analytical and brand integration-based services under one roof
By BuzzInContent Bureau | October 17, 2018
Sreenivasan has over 12 years of experience and has worked with Zoom, UTV (Disney), Sony and most recently at A+E|TV18
By BuzzInContent Bureau | August 07, 2018
The studio will aim to facilitate the entire target audience engagement and bring out Volkswagen's core values of safety, drivability and robustness to fans of the Volkswagen Ameo Cup
By BuzzInContent Bureau | July 13, 2018
The unit will be led by Darshan Bhatt, who has been appointed as the Director of GoQuest Digital Studios operations in India, Southeast Asia, Middle East and Africa
By BuzzInContent Bureau | May 25, 2018
