BuzzInContent Awards to be held on December 17, 2021

Godrej

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These stories have been narrated by the warriors themselves. #AgentofSafety is part of Har Ghar Surakshit, a public awareness initiative by Godrej Locks to make people safety conscious

By BuzzInContent Bureau | September 01, 2021
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In an interaction with BuzzInContent, Mishra, Head of Marketing for Personal Care and Hygiene, Godrej Consumer Products Limited (GCPL), talks about the increased focus on content marketing, the brand's content-driven initiatives, content strategy and plans to associate with content creators and platforms

By Akansha Srivastava | February 24, 2021
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Targeting the millennials, under this new campaign, homebuyers can pay a pre-EMI starting Rs 9,999 per month for a limited period and book their dream home with Godrej Properties

By BuzzInContent Bureau | September 07, 2018
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Through this association, the brand aims to communicate the benefits of using the correct knife while cooking

By BuzzInContent Bureau | November 01, 2021
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The brand will showcase the stories on digital platforms in the form of video content capturing their initiatives and how they are keeping themselves protected. The video stories will also be featured on www.hargharsurakshit.com

By BuzzInContent Bureau | May 21, 2020
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This is the brand's first branded content partnership

By BuzzInContent Bureau | October 22, 2019
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Marathi music composer and singer Avadhoot Gupte has collaborated with the brand for the initiative. People across India have been asked to contribute towards the lyrics of the aarti, which will be composed by the musician this week

By BuzzInContent Bureau | September 02, 2019
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The objective of the platform is to build a stage where architects, interior designers can network, showcase and collaborate within the community and with brands

By BuzzInContent Bureau | February 08, 2019
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Conceptualised by Ogilvy India, the branded content piece has used humour as a creative route to create awareness about pest infestation and prevention from them

By BuzzInContent Bureau | October 25, 2018
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upGrad's Shreyas Shevade, Godrej Consumer's Anuja Mishra and Jigar Sheth from OML talk about the strategy behind creating content pieces with increased shelf life around special occasions, maximising ROI, going beyond building brand awareness and much more through such content pieces, in the fifth episode of Content Conversations

By BuzzInContent Bureau | August 02, 2021
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Brands put their best foot forward to celebrate India's 75th Independence Day amid these trying times and stand in solidarity with a Covid-weary people

By BuzzInContent Bureau | August 17, 2021
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While content creators, agencies and brands largely welcome the norms, they say more influencers will push for paid engagements and fear a negative impact on organic content. They say nano and macro-influencers might have to rethink their content strategy

By Akanksha Nagar | May 31, 2021
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that stand-up comedy as branded content can only succeed when it is based on the fundamentals of what branded content is supposed to be — a way for brands to participate in culture

By Hamsini Shivakumar | February 17, 2021
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Cinthol is a brand that has always stood for exploration. These webisodes will be a series of conversations with travel influencers reminiscing their most adventure-filled experiences

By BuzzInContent Bureau | January 20, 2021
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The brand announced #CintholAliveAdventures, a campaign offering people a chance to relive past adventurous experiences and get rewarded with Virtual Reality headsets. People were encouraged to share videos or photos of their most alive adventures from the past

By BuzzInContent Bureau | December 02, 2020
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Multiple brands have smelt an opportunity in the content space and are cashing in on the medium amid the pandemic. But will they continue with content marketing as an integral part of their strategy or is it a short-term tactical move? BuzzInContent.com finds out

By Akanksha Nagar | July 21, 2020
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With a surge in online searches for ‘DIY haircuts', BBlunt introduces a challenge to grow your hair, roping in experts to share hacks and tips to maintain the look. The campaign is executed by the brand's digital agency Schbang

By BuzzInContent Bureau | April 20, 2020
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For a brand, any on-ground activation or experiential campaign is not just the offline strategy and accompanied by a good online plan as well. But the shelf life remains limited till brands are not bolstered by solid content marketing strategies. Content can help move customers emotionally, deriving better recall and amplifying the whole reach. But how is that achieved? BuzzInContent finds out

By Akanksha Nagar | March 11, 2020
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