In an interaction with BuzzInContent, Mishra, Head of Marketing for Personal Care and Hygiene, Godrej Consumer Products Limited (GCPL), talks about the increased focus on content marketing, the brand's content-driven initiatives, content strategy and plans to associate with content creators and platforms

The study offers a new paradigm of informed trust in the context of influencer marketing

As part of this partnership, D'Souza featured her experience with Godrej Professional Kerasmooth, an intense protein reconstruction treatment, in a reel on her Instagram profile

upGrad's Shreyas Shevade, Godrej Consumer's Anuja Mishra and Jigar Sheth from OML talk about the strategy behind creating content pieces with increased shelf life around special occasions, maximising ROI, going beyond building brand awareness and much more through such content pieces, in the fifth episode of Content Conversations

Cinthol is a brand that has always stood for exploration. These webisodes will be a series of conversations with travel influencers reminiscing their most adventure-filled experiences

The brand announced #CintholAliveAdventures, a campaign offering people a chance to relive past adventurous experiences and get rewarded with Virtual Reality headsets. People were encouraged to share videos or photos of their most alive adventures from the past

With a surge in online searches for ‘DIY haircuts', BBlunt introduces a challenge to grow your hair, roping in experts to share hacks and tips to maintain the look. The campaign is executed by the brand's digital agency Schbang

Marathi music composer and singer Avadhoot Gupte has collaborated with the brand for the initiative. People across India have been asked to contribute towards the lyrics of the aarti, which will be composed by the musician this week

The objective of the platform is to build a stage where architects, interior designers can network, showcase and collaborate within the community and with brands

The digital agency has brought in Rajeesh Rajagopalan as Business Head and Nakul Pingale as Executive Creative Director for its Mumbai office, wins five accounts

Conceptualised by Ogilvy India, the branded content piece has used humour as a creative route to create awareness about pest infestation and prevention from them