The Mumbai-based content platform will function under Good Media Co-led by Priyanka Gill, Co-founder of Good Glamm Group and CEO of Good Media Co.

The group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce

With this acquisition, Good Glamm Group will get access to a robust network of influencers, celebrities and market know-how, thereby enhancing its content-to-commerce play

It is a Spotify exclusive podcast that uncovers real stories of people building incredible brands and businesses

At the Group she will manage a multi-skilled content team across brands such as POPxo, MyGlamm, The Moms Co, St Botanica, Organic Harvest, etc

At Group he will assume the responsibilities of Chief Product Officer, prior to this he served as Head of Product at Trell and Nykaa

ScoopWhoop is the fourth big buyout for the group after The Moms Co, BabyChakra and content and commerce platform POPxo, which it acquired last year

Prior to Kulfi Collective, he worked as Head of Product and Engineering at MissMalini, where he launched and scaled the Girl Tribe app. Post acquisition, he was Head of Products for the community and babycare divisions at the Good Glamm Group

In a conversation with BuzzInContent.com, Bhatia, CEO at Good Creator Co., explains how the content creator division of Good Glamm Group helps its members learn content creation, monetise content and grow their community

In an interaction with BuzzInContent.com, Priyanka Gill, Co-Founder, The Good Glamm Group and Founder and CEO, POPxo and Plixxo, spoke about the company's recent performance and the expansion plans for the days ahead

GCC has raised Rs 200 crore seed capital from the Good Glamm Group and will be functioning independently

A panel discussion on “Global Perspectives on Magazines' Unique Positioning for Branded Content” at the Indian Magazine Congress 2023 shed light on the importance of branded content and its role in the media industry

The GCC App has been engineered by combining the complimentary tech stacks of Winkl, Plixxo and Bulbul powered by the data analytics of Vidooly to create a unified platform that meets the needs of new-age content creators and influencers

This move results from analysing content consumption patterns of users which has now moved towards short video formats

With this acquisition, BabyChakra has expanded its regional footprint across 9 new languages in India with a target to reach 75 million moms by the end of 2022