In a conversation with BuzzInContent, Anand, EVP and Portfolio Head, Diageo India, talks about its brand McDowell's No. 1 overall content marketing strategy and how despite the minor hiccups, it was successfully able to find right partners for branded content

The campaign was executed for the brand's realme Buds Q2 launching on June 24

Zoo Media's video content solution agency recently released a work-from-home version of its show Behensplaining on Netflix's YouTube channel. In an interaction with BuzzInContent.com, Khatter explains the challenges and opportunities of curating viral content amid the Covid-19 pandemic

The global brand studio of CNN International Commercial, Create, will produce branded content showcasing Singapore's famous Raffles Hotel in an immersive 360-degree video

The collection of five films is a part of Shell's global #makethefuture campaign. Brokered by CNN International Commercial (CNNIC), the partnership also includes an interactive Shell-branded content hub produced by create, CNNIC's in-house studio

The etailer will open the sale with a 90-minute long live celebratory music concert conceptualized by IPG Mediabrands agency Interactive Avenues and Sony Music India

BuzzInContent.com caught up with content marketers to understand how they go about building content strategy. Do they rely more on incidental discovery content or content with a longer shelf life?

In this week's Content & Culture article, Hamsini Shivakumar, Founder, Leapfrog Strategy Consultancy, reinstates the importance of cultural relevance to make any branded content piece successful, by analysing the beer brand's music video ‘Always Summer' featuring the popular musician Prateek Kuhad

This decision will reduce the burden on brands and influencers and will encourage greater compliance from all parties

Nagarajan, Chief Content Officer – Wavemaker India, discusses how the creator economy will continue to be the focus of content marketing next year. He foresees influencer marketing aka advocacy to become even more data-driven and shares why this has been the greatest year ever for content at Wavemaker India

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write how marketers could place integrated marketing communication, immersive experiences and branded content on a spectrum of initiatives to garner greater consumer attention and deeper consumer engagement with their brand

In an interaction with BuzzInContent.com, Shailja Saraswati, Chief Content Officer, Omnicom Media Group, India, talks about how marketers should focus on a blend of great storytelling with an emotional connection

The platform has conceptualised and executed the #BeerCareForGreatHair campaign for its Beer shampoo range

The new features will enable marketers to exercise community-building through long-form content, achieve greater reach with Live Events, and optimise how they measure against their brand-building goals

The goal behind the mandate is to use digital platforms to drive greater engagement with users and create financial awareness at a time when more Indians are investing in financial assets than ever before

Over a span of eight weeks, Kiran will narrate one folktale each week. While narrating the stories, Kiran will also remind listeners to experience the power of sleep, and cite the benefits of a great mattress — offering a word of mouth for Centuary

The brand went live on Facebook where celebrity chefs Ajay Chopra and Vicky Ratnani interacted with the live audience, shared their tips and solved kitchen queries as part of the campaign ‘Ghar Ka Khana, #GoodToGreat'

Sounds of Society is a genre-free, no-rules, and an all-inclusive approach to presenting music-making and its associated performing arts. It is a great platform for musicians to showcase their grassroots approach to making music in an entirely collaborative format