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In a conversation with BuzzInContent, Anand, EVP and Portfolio Head, Diageo India, talks about its brand McDowell's No. 1 overall content marketing strategy and how despite the minor hiccups, it was successfully able to find right partners for branded content

By Akanksha Nagar | August 18, 2021
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The campaign was executed for the brand's realme Buds Q2 launching on June 24

By BuzzInContent Bureau | June 22, 2021
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Zoo Media's video content solution agency recently released a work-from-home version of its show Behensplaining on Netflix's YouTube channel. In an interaction with BuzzInContent.com, Khatter explains the challenges and opportunities of curating viral content amid the Covid-19 pandemic

By Akanksha Nagar | April 30, 2020
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The global brand studio of CNN International Commercial, Create, will produce branded content showcasing Singapore's famous Raffles Hotel in an immersive 360-degree video

By BuzzInContent Bureau | November 29, 2018
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The collection of five films is a part of Shell's global #makethefuture campaign. Brokered by CNN International Commercial (CNNIC), the partnership also includes an interactive Shell-branded content hub produced by create, CNNIC's in-house studio

By BuzzInContent Bureau | October 30, 2018
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The etailer will open the sale with a 90-minute long live celebratory music concert conceptualized by IPG Mediabrands agency Interactive Avenues and Sony Music India

By BuzzInContent Bureau | October 09, 2018
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In this week's Content & Culture article, Hamsini Shivakumar, Founder, Leapfrog Strategy Consultancy, reinstates the importance of cultural relevance to make any branded content piece successful, by analysing the beer brand's music video ‘Always Summer' featuring the popular musician Prateek Kuhad

By Hamsini Shivakumar | January 20, 2021
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The new features will enable marketers to exercise community-building through long-form content, achieve greater reach with Live Events, and optimise how they measure against their brand-building goals

By BuzzInContent Bureau | September 30, 2021
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The goal behind the mandate is to use digital platforms to drive greater engagement with users and create financial awareness at a time when more Indians are investing in financial assets than ever before

By BuzzInContent Bureau | August 12, 2021
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Over a span of eight weeks, Kiran will narrate one folktale each week. While narrating the stories, Kiran will also remind listeners to experience the power of sleep, and cite the benefits of a great mattress — offering a word of mouth for Centuary

By BuzzInContent Bureau | March 24, 2021
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The brand went live on Facebook where celebrity chefs Ajay Chopra and Vicky Ratnani interacted with the live audience, shared their tips and solved kitchen queries as part of the campaign ‘Ghar Ka Khana, #GoodToGreat'

By BuzzInContent Bureau | February 19, 2021
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Sounds of Society is a genre-free, no-rules, and an all-inclusive approach to presenting music-making and its associated performing arts. It is a great platform for musicians to showcase their grassroots approach to making music in an entirely collaborative format

By BuzzInContent Bureau | November 27, 2020
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Having increased its content marketing efforts amid the pandemic, the brand is utilising influencers and vernacular content. Dhall, Chief Operating Officer, PolicyBazaar, tells BuzzInContent.com that these few months will be a great learning for marketers who otherwise tend to ignore content marketing

By Akanksha Nagar | October 29, 2020
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With strained budgets and rising content consumption amid the Covid-19 pandemic, BuzzInContent.com finds how brands across categories are putting greater focus on content marketing initiatives with a much more focused approach and spends this festive season

By Akanksha Nagar | September 01, 2020
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Brands by now have accepted web series the best bet for greater engagement. But despite being a high-impact property that helps build higher recall, web series isn't always cost-effective. BuzzInContent.com finds out what could be the right time to invest in web series and how one can reap greater ROI

By Akanksha Nagar | August 25, 2020
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The anthem sung by Kailash Kher and Shankar Mahadevan underlines some of the greatest achievements and innovations of the nation in the field of science, technology, health, defence etc.

By BuzzInContent Bureau | July 08, 2020
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The video, conceptualised by Momspresso, is inspired by single moms who have the strength to raise their child alone and the courage to never give up in the face of greatest challenges

By BuzzInContent Bureau | May 06, 2020
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Firework is also in discussions with several entertainment and sports platforms to collaborate and create content that will derive great value for users and brands

By BuzzInContent Bureau | February 24, 2020
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