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For the last week of December 2020, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that relying on branded content to promote something as capital-intensive as a film is not risky. In fact, it may pay off better in the long run

By Hamsini Shivakumar | December 30, 2020
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Talking about how the content space has been evolving, Radhika Gupta, MD and CEO, Edelweiss AMC, says webinars are about structuring content thoughtfully and regularly, and this format is here to stay for a longer run

By Akanksha Nagar | December 29, 2020
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Ranging from the rise of indoor shoots to multiple new short-content video platforms, the year 2020 saw the growth of all kinds of new content and formats. BuzzInContent.com talks to experts to find out how viable will these be in the coming years

By Akanksha Nagar | December 22, 2020
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This week, Hamsini Shivakumar, Founder, Leapfrog strategy Consulting, analyses whether the BuzzInContent Gold winner Unacademy's ‘Let's Crack It!' and Silver winner upGrad's ‘Aage Ki Soch' live up to the categorisation of branded content and if they stand apart from the adjacent field of advertising

By Hamsini Shivakumar | December 21, 2020
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The show will weave conversations on the coming together of the Indian cinema from December 19, 8:30 pm, on Zee Café. The property will also air on the same day at 11 pm on &Pictures and stream on Zee5

By BuzzInContent Bureau | December 17, 2020
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Virat Kohli leads in terms of followers while MS Dhoni drives the highest engagement rate among male influencers. Anushka Sharma drives highest engagement rate in India, surpassing even PM Narendra Modi, says the report on top 1,000 Instagram influencers

By BuzzInContent Bureau | December 17, 2020
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The show captures the true sentiments of the characters having a candid conversation about menstruation and understanding the physical and mental discomfort of heavy flow, cramps and PMS

By BuzzInContent Bureau | December 15, 2020
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When the logic grows old or doesn't help strongly distinguish between category competitors, reaching out to the emotional faculty can possibly ensure your product's renewed usage, writes Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting

By Hamsini Shivakumar | December 14, 2020
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Speaking at BuzzInContent Conversations 2020, experts and industry leaders discuss the fine art of balancing technology with a human touch in the field of content marketing

By Akanksha Nagar | December 11, 2020
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Experts across categories come together at BuzzInContent Conversations 2020 and express how the Covid-19 crisis made them reimagine the future of content marketing in a better way

By Akanksha Nagar | December 10, 2020
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In an interview with BestMediaInfo.com, the CEO of the video-sharing app says they plan to launch the platform for promoting creators' skills in January. He shares details of the app's new features such as Chingari Multiplex and their ecommerce plans

By Benita Chacko | December 07, 2020
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Launched by Shailendra Shetty, Rajneil R Kamath and Karan Sahni, the agency's core focus will be influencer marketing, meme marketing, and technology experiences

By BuzzInContent Bureau | December 02, 2020
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Telugu actors Nivetha Thomas, Allu Sirish and Shraddha Srinath, who enjoy massive following among millennials, recently shared tips on how to create a meaningful Bumble profile and make the first move to find meaningful connections

By BuzzInContent Bureau | December 02, 2020
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While the year gave too many reasons for brands to adopt content strategies, one might still look for a concrete reason to go ahead with the medium. BuzzInContent.com talks to leading agencies to find out how one can persuade brands to willingly spend more money on content strategy

By Akanksha Nagar | December 01, 2020
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The initiative executed by Filter Coffee Co. took place a week before Diwali, and reached out to over four lakh users via the hashtag #OxygenforYourSkin

By BuzzInContent Bureau | November 27, 2020
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BuzzInContent.com finds out how the pandemic has challenged creators and brands to focus on differentiated content offerings to grab more eyeballs

By Akanksha Nagar | November 24, 2020
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Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting, wears her semiotics lenses to analyse Facebook's latest Diwali film, its cultural relevance and what made it go viral and stand out in the clutter of several other feel-good Diwali films

By Hamsini Shivakumar | November 23, 2020
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The campaign is executed by Filter Coffee Co. using a mix of macro, micro and nano influencers

By BuzzInContent Bureau | November 20, 2020
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