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The poem weaved in verse by Ford's Director of Communication Kapil Sharma, is a celebration of collective human endeavour in the face of a challenge which shone through with many going further to help others

By BuzzInContent Bureau | August 27, 2020
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BuzzInContent.com asks industry experts if there should be a course or a specialisation in content marketing. And, it is a divided house

By Akansha Srivastava | August 26, 2020
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The brand collaborated with celebrities and influencers who posted videos of them dancing to the anthem. It also celebrated the resilient spirit of news channels and other brands through social media posts and outdoor hoarding

By BuzzInContent Bureau | August 21, 2020
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With the growth of content consumption on OTT platforms, it's inevitable for brands to devise content strategies to engage with the consumers hooked to this medium. This article emphasises why it is the right time for brands to join hands with OTT players

By Payal Shah Karwa | August 20, 2020
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Chanchlani, known for his YouTube channel, Ashish Chanchlani Vines, achieved the milestone and is now behind Amit Bhadana and Carry Minati

By BuzzInContent Bureau | August 19, 2020
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With a 300% spike in social conversation following the announcement that team sports would be returning, The Anthem is the culmination of the Ready for Sport story so

By BuzzInContent Bureau | August 19, 2020
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Like the previous edition, the shortlisted contestants will make it to the show and participate in an eight-part series, co-curated by Myntra and MTV. It will be aired on MTV, The Myntra App (Studio), Myntra's YouTube Channel and Voot

By BuzzInContent Bureau | August 17, 2020
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‘Behind the Mask' is a social awareness five-episode video series by Condé Nast India and Myntra. The series will be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian ‘karigars' (craftspeople)

By BuzzInContent Bureau | August 12, 2020
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The 2020 Content Strategy Report states that content should be part of the culture, can drive behavioural changes and be contextual

By BuzzInContent Bureau | August 12, 2020
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The pandemic has led and forced multiple organisations to build newer capabilities and offerings while transforming themselves digitally. BuzzInContent.com finds out why content becomes intrinsic for brands that decide to step into this journey

By Akanksha Nagar | August 11, 2020
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The content marketing activity fetched earned media worth Rs 4.2 million, and a 225% growth in engagement across platforms

By BuzzInContent Bureau | August 06, 2020
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The challenge, offering exciting rewards worth Rs 1,500,000, has amassed over 5,000 registrations so far

By BuzzInContent Bureau | August 06, 2020
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Journalism is a unique profession that can make an impact on people's lives with stories that matter. It is all about storytelling that puts your readers first and competes with the best stories from other publications. What happens when this mindset and skillset take up the challenge of becoming a content marketer?

By Akansha Srivastava | August 04, 2020
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Sanjeev Bhargava, Director, Brand TOI/ TIMS, tells BuzzInContent.com that it is a common knowledge that a substantial part of the content on social media is motivated or false. He says the newspaper may launch more initiatives to encourage people to read-only authentic and fact-checked news

By Akanksha Nagar | July 29, 2020
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The live-stream event marked the five-year extension of Kia's Global Brand Ambassador partnership with Nadal

By BuzzInContent Bureau | July 27, 2020
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Mukherjee will be based in the Gurugram office and oversee business development for Yaap's influencer marketing vertical across India and will report directly to Irfan Khan, Partner at Yaap

By BuzzInContent Bureau | July 24, 2020
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Chanakya Gupta, Head of 2GUD, Flipkart told BuzzInContent about the brand's strategy to work with smaller influencers over big shots and 2GUD's strategy with social commerce to target Tier 2 and 3 cities

By Akansha Srivastava | July 22, 2020
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The report revolves around how changing internet usage of consumers have led to more users access in local languages

By BuzzInContent Bureau | July 22, 2020
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