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Multiple brands have smelt an opportunity in the content space and are cashing in on the medium amid the pandemic. But will they continue with content marketing as an integral part of their strategy or is it a short-term tactical move? BuzzInContent.com finds out

By Akanksha Nagar | July 21, 2020
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Gogia tells BuzzInContent.com there's no formula that decides the cost of an influencer and that the ban on TikTok will help content creators to put content on different platforms and build audiences simultaneously. He says the pandemic forced new brands to explore influencer marketing because of the good ROI it provides

By Akanksha Nagar | July 16, 2020
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Roposo seems to be favourite amongst the upcoming apps and 18% influencers have created a profile there already followed by 5% on Sharechat and 1% on Chingari

By BuzzInContent Bureau | July 15, 2020
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During the pandemic, the brands are creating content more than ever to engage with consumers. Unknowingly, many are adding to the mound of mediocre content, causing content fatigue among the consumers. BuzzInContent.com caught up with content experts and asked them how brands can unlearn the art of creating average content

By Akansha Srivastava | July 14, 2020
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The anthem in association with Universal Music Group and Brands (UMGB) has been composed and sung by Vishal Mishra and written by lyricist Manoj Muntashir

By BuzzInContent Bureau | July 13, 2020
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The company was facing a lifetime low in its sales in the week of April 27-May 3. With the launch of the campaign #Crustflix on April 30, the brand fetched roughly 13% week-on-week growth in May and June. Traffic to Instapizza's website increased by 15x in May

By BuzzInContent Bureau | July 13, 2020
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In the near future, the kids' content industry is definitely going to swell if nothing else. With limited school timings and a few sources of entertainment, until life limps back to normal, kids' content creators and brands have an excellent opportunity to leverage the need

By Payal Shah Karwa | July 10, 2020
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Speaking to BuzzInContent.com, industry experts said the introduction of the format is timely as it will get quickly adapted by brands, influencers and mass as the platform is trusted and preferred by the larger population. This new video format is a core part of the future of entertainment on Instagram

By Shradha Mishra | July 09, 2020
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The feature will allow consumers to shop products that are part of videos without moving away from the video interface, leading to a seamless, natural and content-to-commerce experience

By BuzzInContent Bureau | July 09, 2020
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The show by Flipkart Video is aimed at addressing the need of the hour - busting misinformation and helping people see the difference between real and fake

By BuzzInContent Bureau | July 08, 2020
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In a freewheeling chat with BuzzInContent.com, Mehta, Senior VP at Content+, Mindshare, touched upon various aspects of content marketing. He said that conversations between agencies and brands have moved from single pieces of content initiatives to annual content calendars. He talked about Mindshare's expertise in the content marketing space and its growing usage in India

By Akansha Srivastava | July 07, 2020
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Ferraz, Creative Director, says if it is to appeal to the emotions of consumers, create a connection with the audience, or convey the brand values, branded content is your go-to medium

By Akansha Srivastava | July 06, 2020
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The agency has partnered with Vidz.ai to help extend customisation and personalisation in videos under Twip

By BuzzInContent Bureau | July 03, 2020
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Kartik Kala, Business Head, TopSocial India explains the deep and profitable relationship between brands and influencers

By BuzzInContent Bureau | July 02, 2020
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Laughter is contagious and can help make a brand's content go viral but only if it is humorous and witty at the same time. BuzzInContent.com talks to content experts to find out how brands can stay away from selling crass content as humour at a time when we need laughter more than ever

By Akanksha Nagar | June 30, 2020
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With this partnership, creators who have submitted short films to IFP will get visibility and distribution to over 2.6 million followers across Dice Media's Facebook and Instagram pages

By BuzzInContent Bureau | June 24, 2020
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As part of the mandate, Indigo Consulting will strategically manage Maybelline New York's digital and social media campaigns and extensively support the velocity of their eCommerce efforts on the backbone of their core combination of a robust analytics operation, newly celebrated and revamped team, and their industry leading technology practice

By BuzzInContent Bureau | June 22, 2020
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The brand has partnered with Harun Robert for a video as a part of a larger campaign to target the audience

By Nisha Qureshi | June 18, 2020
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