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The two have entered into a multi-pronged strategic alliance which is aimed at bolstering Loco's leadership as India's homegrown game streaming platform

By BuzzInContent Bureau | June 17, 2020
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These stories are narrated through the digital medium as short films, static posts on its social assets and long-format stories on Coca-Cola India Journey titled ‘Ummeedo Wali Dhoop'

By BuzzInContent Bureau | June 17, 2020
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In these uncertain times, the brand is focusing on how it's more important for men to become equal partners in household chores. The brand launched a film, which is a throwback of the #ShareTheLoad campaigns, collaborated with influencers, launched social media contests, TikTok challenge and more

By BuzzInContent Bureau | June 15, 2020
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People who missed being with their loved ones or some special moments due to the lockdown shared their disappointment over video calls and this was when actor Ranveer Singh surprised them by joining them on call with #BingoConnecting

By BuzzInContent Bureau | June 12, 2020
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The partnership will start with the live broadcast of the finale of the ongoing Red Bull Flick tournament on Loco

By BuzzInContent Bureau | June 11, 2020
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Ramaswamy, Co-Founder, The Script Room talks in length about the art of storytelling through branded content. He said if brands want to tread carefully, and only want to be associated with shows that are goody two shoes, then they could be missing out a lot. The right way to look at it is in a very large zoomed-out perspective. It cannot be too myopic. One should be game for a few trolls

By Akansha Srivastava | June 10, 2020
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Animated content for long in India has failed to deliver value due to quality issues. But the Covid-19 crisis came as a shot in the arm for animation, which has come to the rescue of brands and publishers. BuzzInContent.com finds how the animation space is redefining itself from being a children genre to be accepted by all

By Akanksha Nagar | June 09, 2020
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In the first part of our series, BuzzInContent.com analysed why live streaming is becoming an integral part of the content strategy of brands during this pandemic. In part-II, brands and agencies discuss what must be followed to maximise ROI on live streaming

By BuzzInContent Bureau | June 03, 2020
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With the events industry shut due to Covid-19, a lot of brands have resorted to the live interactive content formats on social media. But creating appeal, engagement, getting the right audience to watch it along with fulfilling brand objectives is not easy. BuzzInContent.com talks to brands and experts to understand the art of doing it right

By Akansha Srivastava | June 02, 2020
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The lockdown has proved to be challenging for the media industry but it has also provided content creators with an opportunity as consumption of content is more than ever. It also calls for innovation as creators have to make do with minimum production back-up

By Akanksha Nagar | June 01, 2020
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In the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies

By Akanksha Nagar | May 28, 2020
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As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

By Akanksha Nagar | May 26, 2020
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The four-part weekly series explores the local bazaars of Jodhpur, Delhi, Jaipur and Kolkata

By BuzzInContent Bureau | May 13, 2020
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In an interaction with BuzzInContent.com, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, says consumers look at content created by a brand with a fair amount of scepticism. But when it comes from a publisher, there's a certain stamp of authority. He talks about the #BreakTheBias campaign, which the brand launched on TVF's Timeliners' YouTube channel

By Akanksha Nagar | May 07, 2020
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In an interaction with BuzzInContent.com, Doshi says it would be foolish to assume that the industry's ad revenues have not been impacted due to Covid-19

By Akanksha Nagar | May 04, 2020
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With its second leg of online masterclasses starting May 1, 2020, Canon India aims at reaching out to photography enthusiasts across the country by adopting a hyperlocal approach of conducting webinars in regional languages

By BuzzInContent Bureau | May 04, 2020
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Sanam's video highlights a message of resilience and hope. It salutes India's frontline healthcare workers and UberMedic drivers, who transport them from their homes to hospitals every day

By BuzzInContent Bureau | May 01, 2020
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The brand has collaborated with influencers such as comedians, dancers, musicians and Instagrammers to take up the fun challenges and ask their followers to do the same to win hampers and grocery vouchers

By BuzzInContent Bureau | April 24, 2020
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