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The account, won in a global multi-agency pitch, will be handled from the agency's Mumbai office

By BuzzInContent Bureau | February 03, 2020
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Brand Advocacy is a powerful medium that can help your marketing campaign accrue business success. Ajit Narayan, CMO and Program Head, Socxo, gives a few tips on how to build a brand advocacy programme

By BuzzInContent Bureau | January 31, 2020
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In a conversation with BuzzInContent.com, MVS Murthy, Head of Marketing and Digital Communications, says voice content is likely to overtake video in the coming years

By Akanksha Nagar | January 27, 2020
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Shiraz Khan, Founder Director, Spicetree Design Agency writes if publishing content through Instagram, Facebook, Twitter, and other social platforms through the means of text, audio, and video formats was all it took to attain more profits, then the market would be flooded with booming businesses everywhere; however, that's not the case

By BuzzInContent Bureau | January 24, 2020
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In one of the sessions ‘Advocacy- Zero moment of truth' at the content event, Nagarajan, the Chief Content Officer at Wavemaker, chats with Kazi, APAC lead, INCA and Chitgopekar, Founding Partner and Co-CEO, Kwan Entertainment, around topics like measurement, intuition versus data in influencer marketing

By BuzzInContent Bureau | January 23, 2020
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Prashanth Challapalli, former COO, Leo Burnett Orchard and The Content Factory, content division of the Publicis Groupe, lists a few important points one must addresses when it comes to digital content marketing

By BuzzInContent Bureau | January 22, 2020
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Branded content ought to add value to both the content creator and the brand. Sales and editorial need to empathise with each other's roles, taking complete ownership of preserving integrity and voice of the content. But do they understand this role? How is the industry evolving for both teams to work in synergy? How can the lack of coordination impact an initiative? BuzzInContent.com finds out

By Akanksha Nagar | January 21, 2020
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The series tracks the fitness journeys of some of the country's fittest CXOs as they shed light on how running affects their businesses

By BuzzInContent Bureau | January 21, 2020
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The digital campaign conceptualised in-house will be hosted on the microsite (https://whatthefalooda.swiggy.com/), from where consumers can download a special plugin that automatically detects profanity in the text while nudging users to reconsider their choice of words and replace them with words related to different types of food like biryani, idli, falooda, etc

By BuzzInContent Bureau | January 20, 2020
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Gautam Madhavan, Founder and CEO at Mad Influence, gives a rundown guide for brands of top and trending TikTok marketing strategies dominating the cyber space

By BuzzInContent Bureau | January 16, 2020
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The brand is generating user-generated content as part of the campaign, which is amplified by celebrities such as Anil Kapoor and Mary Kom. For every plank, the company will contribute monetarily towards the training and development of India's emerging sports stars

By BuzzInContent Bureau | January 14, 2020
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Hiren Panchal, Co-Founder, Litmus Branding Pvt. Ltd., sums up key factors to consider when looking to collaborate with an influencer

By BuzzInContent Bureau | January 06, 2020
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The brand aims to create meaningful content to inspire audiences to plan their finances for achieving personal goals through a series of short stories about young and successful artists who share their journey and the planning behind it before they set out to achieve stardom

By BuzzInContent Bureau | January 02, 2020
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BuzzInContent rewinds and reviews its most impactful and engaging stories in 2019 and compiles them for readers

By BuzzInContent Bureau | December 30, 2019
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Vishal Gupta, CEO and Co-Founder, momspresso.com lists some blunders that can be counterproductive to your goals

By BuzzInContent Bureau | December 27, 2019
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The objective behind the initiative is to be identified as a brand that cares for its customers by going an extra mile to address their worries

By BuzzInContent Bureau | December 24, 2019
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The web series co-conceptualised and executed by GenY Medium, focuses on the role of Indian woman in society and her desire to provide nutritious food to herself and family

By BuzzInContent Bureau | December 23, 2019
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In an engaging interview with BuzzInContent.com, Goenka, the Marketing Head, reveals the content play for Dewar's and says content initiatives have helped the brand increase its volume and market share

By Akansha Srivastava | December 17, 2019
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