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As customers become more sentient of their encounters while interacting with any brand online, the need for an effective customer experience is essential. As content plays a vital role in such a journey for customers at various touch points, BuzzInContent.com tries to understand what it takes to create an effective content strategy for a great CX and how that can lend a brand a lifetime advocate

By Akanksha Nagar | November 05, 2019
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In an interview with BuzzInContent.com, the CEO and Founder of Fork Media tells why too much dependence on platforms such as Facebook could backfire for content creators. He talks about the importance of great storytelling in longer format and the engagement that it can deliver for brands

By Shradha Mishra | May 10, 2019
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Launching the second leg of its content initiative, ‘The Great Indian Traveller', Jayraj Jadhav, Vice-President, Marketing and E-Business, tells BuzzInContent.com how the brand has increased its spend on content marketing five times more than the first year

By Akanksha Nagar | April 10, 2019
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Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance writes that one could make the most engaging content, but if it weren't marketed well, it would never build trust and loyalty that reap business benefits. This understanding forms the basis of content marketing strategy – make great content consistently but market it even more intelligently

By Rushabh Gandhi | January 15, 2019
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The company aims to strengthen its connect with electricians, who are busy throughout Diwali, and build greater affinity for the brand

By BuzzInContent Bureau | November 09, 2018
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The six-part series won in the best branded content and media strategy category. In the series, the contestants had to trek to the base of Mt Everest in pairs and attempt to quit smoking and conquer something even greater — the mountain within

By BuzzInContent Bureau | October 16, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how the greatest opportunity for a brand investing in content for children is a head-start in forging relationships, a formidable challenge in the world of performance-based engagements

By Shivaji Dasgupta | August 28, 2018
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Great content begins with a great creative brief but many struggle to manage that. Here is a checklist for brands to follow while working on a creative brief for content

By Akansha Srivastava | September 24, 2019
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Attributed to several reasons such as greater engagement and conversion rates, micro influencers, in a very short span of time, have gained a steep growth. BuzzInContent finds out how this growth will leave an impact on macro influencers and who among the two will be the brand's first choice

By Akanksha Nagar | June 07, 2019
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These days, brands are often seen dumping branded content after developing enough awareness in the market. In this backdrop, BuzzInContent tries to find out if branded content strategy is losing relevance or still in the game

By Akanksha Nagar | October 19, 2021
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The series named 'India's No. 1 Zaayke with Chef Kunal Kapur' and ‘India's No. 1 Swaad Health Anusaar with Chef Pankaj Bhadouria' will run throughout the year, highlighting various themes such as regional, festive and seasonal cuisines

By BuzzInContent Bureau | October 19, 2021
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This Global Handwashing Day, Lifebuoy brought together Education Ministry officials, handwashing ambassador Kajol and Chairman and MD of Hindustan Unilever Sanjiv Mehta to launch a specially curated alphabet book by Ruskin Bond

By BuzzInContent Bureau | October 18, 2021
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As part of the #LetRashmiRun campaign, Zee5 roped in nine influencers for nine days of Navaratri, where each influencer posted an Instagram reel about their journey, and how they support Rashmi in her fight against gender testing. #LetRashmiRun roped in Beer Biceps (Ranveer Allahbadia) for a podcast on the issue

By BuzzInContent Bureau | October 18, 2021
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Brings India its first dedicated destination for pop-culture driven live streaming commerce; plans to launch in international markets soon

By BuzzInContent Bureau | October 14, 2021
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting suggest how brands can take a position in the cultural space of festivals through branded content

By Hamsini Shivakumar | October 13, 2021
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Content marketers discuss various tools and trends brands must follow, and how they should align marketing teams and agencies internally to make it easier to provide a seamless content experience

By Akansha Srivastava | October 12, 2021
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The music video spreads a positive message by depicting the small joys in life and how, sometimes, all one needs is a simple journey to discover themselves

By BuzzInContent Bureau | October 11, 2021
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Amar Sinha, Chief Operating Officer, Radico Khaitan, tells BuzzInContent how they rely heavily on digital and content marketing to promote its brands. He talks about its focus on influencer marketing, and its aim to create content that also helps in educating audiences

By Akanksha Nagar | October 11, 2021
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