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Inside Edge is the story of the Mumbai Mavericks, a T20 cricket franchise playing in the PowerPlay League. In the series, Too Yumm! is one of the sponsors of the PowerPlay League and Mumbai Mavericks Captain, Vayu Raghavan, is seen enjoying the snack

By BuzzInContent Bureau | December 16, 2019
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In the third edition of the annual event by Future Group's fashion brand, it collaborated with actress Mouni Roy to amplify the campaign #SexyBackSundays on social media

By BuzzInContent Bureau | December 13, 2019
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BuzzInContent.com brings to you tips and solutions that will help brands stand out with their regional content strategy and win consumers' mind space by producing culturally relevant content for them

By Akanksha Nagar | December 11, 2019
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Brands realise the importance of local languages and nuances to connect better with customers but still have fenced themselves from putting forward regional content on a larger scale. BuzzInContent.com, in conversation with agencies, brands and content platforms, digs deeper into the challenges that are restraining brands from exploring vernacular enough

By Akanksha Nagar | December 10, 2019
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According to the report, entertainment and romance influenced 37% conversation. Hindi led the UGC creation with 22.5% share followed by Tamil and Telugu

By BuzzInContent Bureau | December 09, 2019
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Amit Doshi, Founder and CEO, IVM Podcasts, also explains how brands can work with podcasts

By BuzzInContent Bureau | December 06, 2019
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In an interaction with BuzzInContent, Peigh, Managing Director, IPG Group, talks about the growing importance of user-generated content due to fall in consumers' trust in social media macro-influencers

By Akansha Srivastava | December 05, 2019
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Besides the unboxing, viewers can also expect a fun video featuring the cast of Inside Edge Season 2 where the underlying themes and rivalries showcased in the show get revealed

By BuzzInContent Bureau | December 05, 2019
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Cubicles is a fresh take on the life of millennials who are ready to dive into the corporate world and their experiences of the many firsts during this journey. The five-episode series will release weekly on TVFPlay and TVF's YouTube Channel starting December 10

By BuzzInContent Bureau | December 04, 2019
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The #Sahibaat campaign with Bollywood actress Richa Chadda highlights the importance of intimate hygiene and asks women to be more proactive whenever there's a clinical problem. The campaign is conceptualised by Wavemaker and POPxo

By BuzzInContent Bureau | December 03, 2019
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Scripted and directed by Taproot Dentsu Creative Head Titus Upputuru, HarperCollins' latest short film is an ode to the art of storytelling. A must watch

By BuzzInContent Bureau | November 27, 2019
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Brand awareness is an important business objective targeted by engaging with consumers. But is relying on engagement metrics of social media platforms enough to do chest-thumping? BuzzInContent.com explores all aspects of engagement as metrics and finds out that there is a good side to it too

By Akansha Srivastava | November 26, 2019
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Boostcamp is an online platform to train young players about different aspects of sports. These sports enthusiasts are trained by their cricketing heroes about various facets of sports

By BuzzInContent Bureau | November 22, 2019
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Matthew Sawyer, Marketing Director at Datadial, shares how they measure content marketing effectiveness: a straightforward approach that's delivering for their clients, with a core methodology that could also work for you

By Matthew Sawyer | November 22, 2019
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To promote the Air Pods Pro, the brand recently brought on board celebrities like Anil Kapoor, Shilpa Shetty and Karishma Kapoor, garnering a reach of more than 24 million

By BuzzInContent Bureau | November 21, 2019
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No matter how good a content piece is, it always stands the risk of falling flat if it is not supported by the right images. Experts say a good picture can make content more intriguing for users. But how well do brands understand this? BuzzInContent.com does a deep dive on the role of images in making content more appealing

By Akanksha Nagar | November 19, 2019
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The stories capture the journey of a few brave people who believe life is much more than one's sexuality and have defied the odds and accomplished more than what the society deemed worthy for them

By BuzzInContent Bureau | November 15, 2019
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This initiative will engage Indians to talk about the importance of environment protection and encourage them to become a part of the movement. As part of the campaign, the brand will plant a tree for every term policy bought

By BuzzInContent Bureau | November 15, 2019
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