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The campaign ‘I live the metro life' is conceptualised and executed by Lowe Lintas in collaboration with a local band, Masala Coffee. The video showcases how Kochi1 Card has become an important part of the day-to-day lives of Kochi locals

By BuzzInContent Bureau | November 13, 2019
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The brand sprang a surprise on Pandey's 21st birthday and gifted her brand's products, photographs, toys and other things. Ananya posted a video of the surprise gift on social media, which eventually the brand amplified and garnered more than nine million views

By BuzzInContent Bureau | November 08, 2019
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The #FreedomHair campaign disseminates the message that open hair symbolises freedom and showcases endless opportunities life offers

By BuzzInContent Bureau | November 06, 2019
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The #NoUnderwearHorrors campaign's objective was to highlight unspoken issues of men underwear

By BuzzInContent Bureau | November 06, 2019
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Adobe is developing an opt-in system that will allow creators and publishers to securely attach attribution data to the content they choose to share

By BuzzInContent Bureau | November 06, 2019
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Livon will focus not only on the hunt for singing abilities through the reality series ‘India's Top K-Pop Stars' but will also groom the contestants into getting that awesome K-Pop look

By BuzzInContent Bureau | November 01, 2019
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Koshy worked with the Star Network, Sony Entertainment Television and The Viral Fever

By BuzzInContent Bureau | October 31, 2019
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Matthew Sawyer, Marketing Director, at Datadial has mapped out where you should be going and how you can get there using a content marketing calendar

By Matthew Sawyer | October 24, 2019
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Flames S2 went live on October 18, Fathers Vol.2 will stream starting October 25 with both shows being available on TVFPlay and MX Player

By BuzzInContent Bureau | October 23, 2019
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It is often said agencies — creative, media or digital — act as ‘couriers', taking a proposal on behalf of brands and selling it to content creators, and are also limited by their ability to execute. Whether that's true or not, BuzzInContent.com speaks to content specialists to explore what role an agency can play in synergy with both brands and content creators

By Akanksha Nagar | October 22, 2019
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The study concludes that participants were most open-minded after reading an article

By BuzzInContent Bureau | October 22, 2019
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Zee TV, Essence and Flipkart join hands to make TV viewing truly interactive during Flipkart's annual sale - Big Billion Days

By BuzzInContent Bureau | October 17, 2019
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Unlike other video offerings available today, Flipkart is integrating compelling technology in entertainment, for the widest consumer base which penetrates into the deepest parts of the country eying endless possibilities

By BuzzInContent Bureau | October 16, 2019
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For long, experts had been arguing that data is the biggest creative tool to curate a good piece of content, with its robust feedback mechanism and measurability. But isn't gut instinct needed even to trust the data or reinterpret it differently? BuzzInContent.com finds out the answer in conversation with industry stalwarts as they discuss data can't be the absolute answer for the future, and where exactly gut feel takes over data in content marketing

By Akanksha Nagar | October 15, 2019
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India's first indigenously manufactured denim labels promote such art that keeps the youth spirit alive with their eloquent music

By BuzzInContent Bureau | October 15, 2019
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ASCI's bid to frame guidelines for social media influencers promoting brands and products has created a buzz. BuzzInContent.com talks to experts to find out if this move would force brands to withdraw from such paid partnerships

By Akanksha Nagar | October 14, 2019
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The platform strengthens its regional reach with the launch of 7 new Indian regional languages on its social network

By BuzzInContent Bureau | October 10, 2019
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The first season of this reality web series is set to have six episodes

By BuzzInContent Bureau | October 09, 2019
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