Entries open for BuzzInContent Awards 2021 - ENTER NOW to avail Early Bird offer until October 22

Great

Premium
Image

Dingra talks about the importance of having a long-term relationship between the agencies and the brands for content marketing purposes. He believes just like brands have budgets for media, they should also have specific budgets for content creation through the year

By Akansha Srivastava | January 08, 2019
Premium
Image

In an interview with BuzzInContent, the Lead of HT Brand Studio talks about the native advertising play for one of the oldest and leading media houses of the country. He also shares his insight on what brands and publishers should do to get content marketing right

By Akansha Srivastava | January 08, 2019
Premium
Image

A lot of brands tried their hands on content marketing in 2018, but it doesn't deliver results if done half-heartedly and can surpass the traditional advertising if the brand objective and distribution strategy is clear. This article outlines what 2019 has in store for content marketing

By Akansha Srivastava | January 02, 2019
Premium
Image

The TV show hosted by Salim Merchant and Anushka Manchanda will bring together India's top musical friends and will trace the journey of their No.1 Yaari over 10 episodes

By BuzzInContent Bureau | December 28, 2018
Premium
Image

As ‘content marketing' became a buzzword in India in recent times, most brands left no stone unturned to embark on the content path. BuzzInContent.com compiles its list of favourite content marketing campaigns that will inspire the brands to do more of it in 2019

By Akansha Srivastava | December 26, 2018
Premium
Image

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how content marketing, done inspirationally and intelligently, can honestly play a decisive role in the imminent cliff-hanger of 2019

By Shivaji Dasgupta | December 18, 2018
Premium
Image

BBC Studios India partnered with the brand and Mindshare to produce a six-episode branded content series that was broadcast in December 2017. The series revolved around kicking the smoking habit. By creating a relatable reality show module, it avoided sounding preachy, and remained exciting and entertaining

By BuzzInContent Bureau | December 14, 2018
Premium
Image

Founded in 2010, Mustache specializes in creating award-winning original and branded content for digital, broadcast and social mediums

By BuzzInContent Bureau | December 12, 2018
Premium
Image

Rather than creating multiple films for TV and digital, brands are able to aggregate audience, create community and build artist association on digital platforms and also have a rub-off effect on TV, says Kiran D'cruz, Head of Brand Partnerships and Music Licensing, Sony Music

By BuzzInContent Bureau | December 11, 2018
Premium
Image

The video content highlights the way modern lifestyle hinders the way we sleep, keeps brand integration subtle while keeping the focus firmly on educating customers about the value proposition of a traditionally touch-and-feel category

By BuzzInContent Bureau | December 05, 2018
Premium
Image

In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick

By Akansha Srivastava | December 04, 2018
Premium
Image

The short films by Royal Stag Barrel Select Large Short Films will be available to subscribers on their television and the Tata Sky Mobile App priced at Rs 75 per month

By BuzzInContent Bureau | December 03, 2018
Premium
Image

The platform partners with Indian media brands who will create made-for-mobile publisher stories and TV-like shows for Snapchat, across multiple genres

By BuzzInContent Bureau | November 29, 2018
Premium
Image

In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content

By Akansha Srivastava | November 27, 2018
Premium
Image

Top lactation experts to help create a programme to help over 120,000 moms learn how to breastfeed their babies for longer

By BuzzInContent Bureau | November 27, 2018
Premium
Image

The ethnic wear brand's new digital marketing campaign is all about embracing women for who they are and who they wish to be and has brought more than 150 influencers from varied walks of life including bloggers, musicians, activists, bikers and many more

By BuzzInContent Bureau | November 22, 2018
Premium
Image

The brand and the content creator have launched first digital discovery programme in eight languages to find the next generation of digital entertainment talent

By BuzzInContent Bureau | November 20, 2018
Premium
Image

The Group Chairman and CEO of FCB India talks to BuzzInContent.com about the agency's focus on content marketing with the launch of its content production arm FuelContent

By BuzzInContent Bureau | November 20, 2018
Back to Top