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The six-episode masterclass series brings life lessons from the legends of cricket. The first episode featured 1983 World Cup hero Mohinder Amarnath

By BuzzInContent Bureau | October 11, 2021
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DS Group's candy brand collaborated with Zoo Media's FoxyMoron and its influencer and talent management agency Pollen to launch the social media challenge

By BuzzInContent Bureau | October 08, 2021
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Kashyap Vadapalli, CMO and Business Head, Pepperfry, tells BuzzInContent that the brand now spends more on content marketing and influencer marketing

By Akanksha Nagar | October 07, 2021
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Ashish K Chhabra, Joint Managing Director, Hygienic Research Institute, tells BuzzInContent how the brand plans to increase its investments in digital. He talks about its ‘Raho Streaxy With SRK' music video that garnered over 8 million views on YouTube

By Akanksha Nagar | October 06, 2021
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In the first of two-part story on building a rich content experience, we discuss where marketers go wrong in devising a good content experience and how they can improve it. The story also points out the differences between content experience and content marketing

By Akansha Srivastava | October 05, 2021
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Real Magic marks the first new global brand platform for Coca-Cola since 2016. It is being launched alongside a refreshed visual identity for the brand as well as a new perspective on the logo that will feature across Coca-Cola marketing

By BuzzInContent Bureau | October 05, 2021
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While experts say that a fully equipped content marketing team should have people capable of pulling off a campaign through all the stages, they also feel there is no defined size for such a team. BuzzInContent finds out how brands can build a high-performing team that stands out from the rest

By Akanksha Nagar | September 30, 2021
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The anthem launched earlier this month on World Suicide Prevention Day has reached over 16 million people in just two weeks

By BuzzInContent Bureau | September 24, 2021
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Ambika Sharma, Founder and MD, Pulp Strategy, writes that if your Instagram effort is not paying off, then blaming the complex algorithm for leaving your brand out is counterproductive. She suggests some tips that can help brands with their content marketing strategy on Instagram

By BuzzInContent Bureau | September 24, 2021
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While it is an interesting dialogue exchange platform, brands and experts say it lacks in offering well-rounded measurement metrics to necessarily quantify the success of a session and restricts users from revisiting the content. They discuss useful tips and advice for brands to gauge the ROI by bringing in higher engagement levels

By Akanksha Nagar | September 23, 2021
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The film was launched on the occasion of International Organic Day on September 22

By BuzzInContent Bureau | September 23, 2021
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Sayani Gupta, Bani J, Kaneez Surka, Ayush Mehra, Yashaswini and Anwesh Sahoo will facilitate unfiltered, meaningful conversations around dating truths in India

By BuzzInContent Bureau | September 23, 2021
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HT Brand Studio created a short web series ‘Friday Finance' for the brand. The series revolves around three old-time friends who catch up every Friday and talk about jobs, relationships, future plans, and, most importantly, finances

By BuzzInContent Bureau | September 22, 2021
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Leapfrog Strategy Consulting's Hamsini Shivakumar and Kanika Yadav highlight how brands can bank on the relatability cost-effectiveness and engagement prospects of chat shows that are gaining popularity among TV and digital audience

By Hamsini Shivakumar | September 22, 2021
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This is the second part of a two-part story where content marketing practitioners discuss if nicely created content can survive without SEO and if a content writer should also have an expertise in SEO strategy

By Akansha Srivastava | September 21, 2021
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The strategic partnership aims to educate women about important topics for self-help, while creating various avenues for them to become financially independent and monetise through social commerce

By BuzzInContent Bureau | September 21, 2021
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For the campaign, the platform has taken on board tennis player Sania Mirza as its India explorer

By BuzzInContent Bureau | September 20, 2021
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Premiering on September 18, the documentary will give viewers an overview of the production of Tata Nexon EV and the company's plan to drive positive change

By BuzzInContent Bureau | September 17, 2021
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