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Raid Nights, the brainchild of Tanmay Bhat, in partnership with iQOO and OML Entertainment and Sky eSports developed a gaming live streaming initiative

By BuzzInContent Bureau | August 03, 2021
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The company has rolled out a contest encouraging fans and followers to share their Casio memories and get a chance to be featured on the official social media handle and win a Casiotone keyboard

By BuzzInContent Bureau | August 03, 2021
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upGrad's Shreyas Shevade, Godrej Consumer's Anuja Mishra and Jigar Sheth from OML talk about the strategy behind creating content pieces with increased shelf life around special occasions, maximising ROI, going beyond building brand awareness and much more through such content pieces, in the fifth episode of Content Conversations

By BuzzInContent Bureau | August 02, 2021
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Rishabh Khatter, Studio Head, The Rabbit Hole, explains how the video content creation agency plans campaigns around movies and web series and what film marketers should not do if they want to promote their content

By Akanksha Nagar | July 28, 2021
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Not all her followers seem to have taken the campaign well. Comments on the post suggest many of them disagree with her brand choice. Many have urged her to use her popularity to influence women to use eco-friendly and reusable menstrual products like menstrual cups

By BuzzInContent Bureau | July 23, 2021
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In today's Content & Culture write-up, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses that brands may find a convincing way to connect themselves with the upcoming Olympics, but do they have the cultural sanction to do so? And even if they can associate with the event in some way, will their audience find the association acceptable?

By Hamsini Shivakumar | July 19, 2021
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He will be based in Delhi and spearhead the expansion of the new media creative shop

By BuzzInContent Bureau | July 19, 2021
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The anthem captures and highlights the bravery of all the healthcare frontline workers and police officers, who worked day and night for the society to fight against Covid-19

By BuzzInContent Bureau | July 16, 2021
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Poker Mantra will be exclusively shown on Voot on July 16. The series will interview poker players who will share how one can ace their game by studying and practising thoroughly

By BuzzInContent Bureau | July 16, 2021
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The series consists of five episodes that will tell stories of renowned names of the Indian stock market as five gemstones

By BuzzInContent Bureau | July 06, 2021
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The film, ‘Struggles of a UPSC Aspirant', highlights how Edukemy understands the needs of aspirants and enables them to achieve their dream with their focus on quality education and personalised learning experience

By BuzzInContent Bureau | July 06, 2021
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Consumers are more likely to endorse brands that don't just adopt a social stance in the digital world but also work to execute them on the ground, writes Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, in this week's Content & Culture

By Hamsini Shivakumar | July 05, 2021
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Abhishek Aggarwal, Co-Founder and CEO, Trinity Gaming, writes that of all influencers, gamers are known to have the best audience engagement. Content creators play games and entertain their audience. Their fan base is largely between ages 15 and 30, which is the most targeted demographic in advertising

By BuzzInContent Bureau | July 01, 2021
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The quality of content is a function of input and with a creative block, there could be resultant delays in production and distribution of content. Sharing their personal experiences, content marketers and experts tell BuzzInContent how to deal with creative fatigue

By Akanksha Nagar | June 29, 2021
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The property aims to create a community which bonds over easy-to-cook recipes and the love for fresh meat and fish through bite-sized Instagram videos

By BuzzInContent Bureau | June 29, 2021
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In Episode 4 of Content Conversations, BuzzInContent caught up with Gaul to talk about filmmaking for brands, unscripted branded content, his views on the growth of content marketing in India, advertiser-funded programmes, ROI through content and various other things

By BuzzInContent Bureau | June 28, 2021
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how Britannia Marie Gold's My Start-Up campaign is not just at the psychological level – where the audience watches a feel-good film about a homemaker-turned-entrepreneur and comes away feeling inspired. It has also tried to change the ground reality for every homemaker who may have never had the opportunity to pursue her interest/passion as a business before

By Hamsini Shivakumar | June 28, 2021
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The campaign features Harbhajan Singh, Harshvardhan Rane, Abhinav Bindra, Prince Yuvika Narula, Ranvijjay Singha. It partnered with Marathi actors Adinath Kothare, Siddharth Chandekar, Shashank Ketkar. Shine Shetty, Nikhil Siddhartha, Makapa Anand have been brought in for Kannada, Telugu and Tamil audiences

By BuzzInContent Bureau | June 24, 2021
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