BuzzInContent Awards 2021 Winners Announced

Group M

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The campaign has taken on board regional influencers such as Gujarati actor Arzu Limmbachiya and Punjabi actor Navdeesh Arora, who have a different set of followers, thus helping the brand cover a larger audience base

By BuzzInContent Bureau | January 08, 2021
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Organised on Insurance Awareness Day, the session was conducted by actor Tisca Chopra. Suresh Badami, Executive Director, HDFC Life, Dr Anupam Sibal, Group Medical Director of the Apollo Hospitals Group and Lisa Ray, actor, model and author took part

By BuzzInContent Bureau | June 29, 2021
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Bagchi joins the organisation from Quasar Media, a WPP/Group M agency

By BuzzInContent Bureau | February 12, 2019
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The brand has partnered with Kannada GEC Star Suvarna and OTT platform Viu to bring alive friendships of well-known personalities from real to reel life. The talk show has been launched in collaboration with Mindshare and Group M

By BuzzInContent Bureau | February 26, 2018
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The luxury car brand partners with Group M's The Motion Content Group and The Vibe to create ‘Rushes'

By BuzzInContent Bureau | May 02, 2018
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This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing

By Akansha Srivastava | June 07, 2022
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Nagarajan spoke about the evolution of the content and creator industry and how creators will be able to monetise their content without relying on algorithms of apps

By BuzzInContent Bureau | February 16, 2022
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BuzzInContent.com explores why the recovery in branded content pricing for digital news publishers is slow when all other forms of advertising have almost recovered

By Akanksha Nagar | November 09, 2021
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In today's Content & Culture write-up, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses that brands may find a convincing way to connect themselves with the upcoming Olympics, but do they have the cultural sanction to do so? And even if they can associate with the event in some way, will their audience find the association acceptable?

By Hamsini Shivakumar | July 19, 2021
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This campaign conceptualised by Leo Burnett Orchard sends the powerful message that recognising the LGBTQ+ community does not necessarily equate to true acceptance

By BuzzInContent Bureau | June 29, 2021
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Composed by Shankar Mahadevan, who has sung the song with his sons Shivam and Siddharth and Harshdeep Kaur, the anthem penned by Tanishq Nabar encourages people to get vaccinated

By BuzzInContent Bureau | June 24, 2021
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It is rare for an influencer to bear their vulnerabilities to their audience and it is exactly this attribute of Kapila that makes the post more relatable. The video stands out for its authenticity and relatability

By Benita Chacko | April 16, 2021
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Originally published by Harley-Davidson from 1916 to 2008, The Enthusiast will replace HOG as the official publication of Harley-Davidson Motor Company. The magazine is printed four times annually, with a circulation of more than 50,000 copies in the United States plus 1.5 lakh copies internationally

By BuzzInContent Bureau | September 14, 2020
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D'sa joins from Royal Enfield where he handled the content requirements of India's largest middleweight motorcycle company

By BuzzInContent Bureau | February 13, 2020
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In an interview with BuzzInContent, the Lead of HT Brand Studio talks about the native advertising play for one of the oldest and leading media houses of the country. He also shares his insight on what brands and publishers should do to get content marketing right

By Akansha Srivastava | January 08, 2019
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Fuel India will be led by Debarpita Banerjee, President North and East, FCB Ulka, and the India operation will offer content creation solutions in an end-to-end format

By BuzzInContent Bureau | November 14, 2018
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With the growth in appointment viewership attributed to affordable data and the rise of vernacular content, content and ad-funded content will become very important

By BuzzInContent Bureau | November 12, 2018
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The movie studio division of Times Group came up with four creatives stating four learnings they got from their movies. The content was conceptualised by Little Monk Communications

By BuzzInContent Bureau | September 07, 2018
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