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GroupM

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Prior to this, Singh held the position of Chief Executive Officer leading the South Asia operations of GroupM

By BuzzInContent Bureau | May 21, 2019
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INCA has introduced Sophia, the AI-powered global influencer, to its network in her first agency ambassadorship while expanding its portfolio in APAC via partnership with Hanson Robotics. Dokania, APAC, Product Manager, INCA talks to BuzzInContent.com about the future of virtual influencers and its capacity to provide heightened level of brand safety

By Akanksha Nagar | August 28, 2020
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The arm will enable brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

By BuzzInContent Bureau | February 18, 2020
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In one of the sessions ‘Advocacy- Zero moment of truth' at the content event, Nagarajan, the Chief Content Officer at Wavemaker, chats with Kazi, APAC lead, INCA and Chitgopekar, Founding Partner and Co-CEO, Kwan Entertainment, around topics like measurement, intuition versus data in influencer marketing

By BuzzInContent Bureau | January 23, 2020
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The partnership aims at enhancing the content ecosystem and delivering top value entertainment content, while simultaneously helping brands reach their audiences

By BuzzInContent Bureau | June 06, 2019
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The offering will enable brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers. INCA will roll out in India in Q3 2019

By BuzzInContent Bureau | May 15, 2019
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The media arm of WPP names Prasanth Kumar as COO – South Asia and Tushar Vyas as President Growth and Transformation, South Asia. Parthasarathy Mandayam named Mindshare's Chief Executive Officer – South Asia and Amin Lakhani named Mindshare's Chief Operating Officer- South Asia

By BuzzInContent Bureau | January 25, 2019
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The initiative has been launched in collaboration with digital food network India Food Network (IFN), GroupM's Essence and Motion Content Group, and digital agency 22feet Tribal WW

By BuzzInContent Bureau | July 16, 2020
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Deshpande has been a part of GroupM for over eight years, and has served as the Head of Mindshare Content Plus for the last three-and-a-half years

By BuzzInContent Bureau | January 07, 2019
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Prior to joining Wavemaker, Nagarajan led the content practice for GroupM. He will work closely with Kartik Sharma to build and integrate content, creative and technology services. In the new alignment, Quasar, the creative and technology agency, will report to him

By BuzzInContent Bureau | August 10, 2018
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The first episode featured Deepika Padukone. The second episode featuring Balan was aired live on the Vedantu app on July 31. 1.3 lakh people registered for the episode, while the Vedantu website attracted one million visits and 8 lakh unique page views on the same day

By BuzzInContent Bureau | September 04, 2020
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Journalism is a unique profession that can make an impact on people's lives with stories that matter. It is all about storytelling that puts your readers first and competes with the best stories from other publications. What happens when this mindset and skillset take up the challenge of becoming a content marketer?

By Akansha Srivastava | August 04, 2020
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The brand has collaborated with influencers such as comedians, dancers, musicians and Instagrammers to take up the fun challenges and ask their followers to do the same to win hampers and grocery vouchers

By BuzzInContent Bureau | April 24, 2020
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Hosted by Bollywood star Kunal Kapoor, the show, to be aired on Times Now and ET Now, is a five-part exploration series focusing on the lesser-known facets of Scotland

By BuzzInContent Bureau | March 13, 2020
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A lot of times, even fantastic content marketing ideas don't take shape in proper content campaigns. BuzzInContent explores the possible reasons behind ideas not getting converted, and tries to find out possible solutions to increase the conversion rate and not let the hard work go in vain

By Akansha Srivastava | February 27, 2020
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Industry experts feel it's important for content to be a consistent effort in the marketing plan. “If advertising is ‘Ek lohar ki', the content is ‘sau sunar ki,

By Akansha Srivastava | February 11, 2020
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The channel will telecast a 6-part series every Saturday and Sunday at 10 pm that explores the depths of Indian cinema in an engaging discussion with the maestros of cinema who are known for their craft

By BuzzInContent Bureau | February 07, 2020
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Thrive focuses on increasing the believability of brand storytelling by treating influencers more as customers or talent and not just as media channels. This will make influencer marketing an initiative that impacts the purchase journey than being just an amplification vehicle

By BuzzInContent Bureau | December 12, 2019
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