The partnership aims at enhancing the content ecosystem and delivering top value entertainment content, while simultaneously helping brands reach their audiences

In a conversation with BuzzInContent.com, the platform's Head of Ad Sales and Partnerships Sachin Sharma says that TikTok's hold on new internet users with a distinct information-sharing pattern and behaviour sets them apart

Prior to this, Singh held the position of Chief Executive Officer leading the South Asia operations of GroupM

The offering will enable brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers. INCA will roll out in India in Q3 2019

The agency won the mandate in a multi-agency pitch and has been the AOR since 2017

The media arm of WPP names Prasanth Kumar as COO – South Asia and Tushar Vyas as President Growth and Transformation, South Asia. Parthasarathy Mandayam named Mindshare's Chief Executive Officer – South Asia and Amin Lakhani named Mindshare's Chief Operating Officer- South Asia

In an interview with BuzzInContent.com, the Chief Content Officer of the agency talks about the growth of podcasts as a medium for brands to do content, OTT becoming an important platform for the brands to develop IPs and the role of digital agencies in catalysing the brands' content strategies

Deshpande has been a part of GroupM for over eight years, and has served as the Head of Mindshare Content Plus for the last three-and-a-half years

As content marketing moves from the fringes of media plans to acquire more significant space, agencies are deploying futuristic research techniques to measure its impact. Wavemaker's South Asia CEO Kartik Sharma talks to BuzzInContent.com about content marketing, its impact and the future

He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India

Prior to joining Wavemaker, Nagarajan led the content practice for GroupM. He will work closely with Kartik Sharma to build and integrate content, creative and technology services. In the new alignment, Quasar, the creative and technology agency, will report to him

The luxury car brand partners with Group M's The Motion Content Group and The Vibe to create ‘Rushes'

Elevates Saransh Agarwal to lead content strategy and business for Flux. He will report to Varun Duggirala, Content Chief of The Glitch

Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats