The music video is a homage to the Punjabis, who pride themselves on their courage and personify the essence of ‘fear itself should fear the courageous'

After the success of the inaugural episode featuring Prateek Kuhad and Lisa Mishra, McDonald's i'm lovin' it Live with MTV is all set to bring the track by Randhawa and Gandhi - titled “Illusion”

The season's artist collaborations include Guru Randhawa with Nikhita Gandhi, Prateek Kuhad with Lisa Mishra, Armaan Malik with OAFF and Arjun Kanungo with Gravity, along with Srushti Tawade in a series of five episodes

Featuring Guru Randhawa, Anirudh and Dee MC with lyrics in Punjabi, Tamil and English, the music video is a celebration of self-love and human connect

The tune celebrating self-love features Guru Randhawa, Anirudh Ravichander and Dee MC

The new track brings together popular Indian musicians Guru Randhawa, Anirudh Ravichander, Dee MC to inspire GenZ to embrace their authentic selves

The brand has collaborated with singer Guru Randhawa and music producer Vee for its latest original in adherence to the brand proposition of celebrating friendship

Kartik Aaryan unveiled the i'm lovin' it Live with Sanjeev Agrawal, Chairman, McDonald's India – North and East, Armaan Malik and Anshul Ailawadi – Business Head, Youth, Music and English Entertainment cluster, Viacom18 - at an event in New Delhi

BuzzInContent.com brings some interesting and entertaining variations brands brought when they embarked on chat-show content formats in 2022

The brands which have made it to the list are Alpenliebe Juzt Jelly, Bumble, Swiggy, Zomato, Tinder, Asian Paints, Dell, Bajaj Pulsar, Bingo!, Coca-Cola, Lakme, Scaler, Spinny, Skoda, Stayfree, Tanishq and others

The show premiered on October 2, and the first six episodes will be aired every Sunday for six weeks on Star Plus HD, and the next episodes will be aired on Star Bharat SD, Star Movies SD, HD, Star Movies Select HD, Star World SD, HD and Star World Premiere HD as well as on Disney Hotstar and Bingo snacks YouTube page

The new season puts special focus on homes with a personal touch and how each celebrity unwinds and re-connects in their personal haven away from the public eye

The fashionable audio brand has topped the Sheeko Brandscore this week, garnering more than 23.5 million reach with an estimated media value worth Rs 30-35 lakh

Along with JetSynthesis, the initiative was launched to revive and promote the era of Indipop music videos and singles in the country

In an interview with BuzzInContent.com, the Composer of JetSynthesys Music Boutique says he thinks artists in the creative fraternity need to understand the importance of having a brand because it subsidises the cost and makes the whole arithmetic of the business better