HDFC Life

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Content offers the unique option of creating higher engagement in the otherwise low involvement insurance category, says Pankaj Gupta, CMO of HDFC Life

By Akansha Srivastava | June 05, 2018
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Started in November last year, the brand released six videos that share personal stories of new-age artists to millennials. The average View Through Rate of the videos is above 60%, more than the industry average of around 30-35%

By BuzzInContent Bureau | March 20, 2019
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The brand launches #YoungAndResponsible campaign, partnering with singers Arjun Kanungo and Jonita Gandhi. The artists create ‘Sar Utha Ke Jiyo', a song that captures the brand's essence and positions youth as responsible and focused

By BuzzInContent Bureau | November 19, 2018
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The case studies will come up for final presentation between September 23 and 27, 2019

By BuzzInContent Bureau | September 03, 2019
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In special category awards, Nykaa awarded for ‘Carving out a Niche' while AMFI awarded for ‘Breathing New Life into a Category'

By BuzzInContent Bureau | August 30, 2018
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The division, Publicis Entertainment, will be headed by Executive Director Pranay Anthwal

By BuzzInContent Bureau | July 25, 2018
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Being a content-heavy sector and with decreasing attention span, how can this segmentwin the trust of consumers using content as a mainline marketing tool across mediums? BuzzInContent analyses

By Karuna Sharma | July 10, 2018
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