Every share of the concert video that went live on December 28, 2020 on the Nokia Mobile India social handles saw HMD donate funds to HelpAge India. The video is available for sharing on Facebook and Instagram
By BuzzInContent Bureau | January 07, 2021Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, analyse the change in branded content narratives from the old storylines that relied upon emotions and flashbacks
By Hamsini Shivakumar | October 04, 2021While the campaigns have been launched around the same time to promote the video quality features of the phones, each film has a completely different insight, execution and treatment
By BuzzInContent Bureau | February 18, 2021The channel's radio jockeys across 30 cities in India took the task to #ExploreTheNight using the phone's night mode feature and posting a series of live videos on Facebook Live and photos on social media. The campaign has seen an engagement of more than 6.8 million
By BuzzInContent Bureau | October 29, 2019