The Country Marketing Director of HP India talks about the brand's content marketing strategy, in a video interview series, Republic TV presents Engage
By Akansha Srivastava | December 17, 2018Conceptualised by Simple Creative, the film showcases an uplifting story of resilience and opportunities presented by supporting each other and assisting affected traditional businesses during the current global crisis
By BuzzInContent Bureau | November 03, 2021The campaign was conceived by Lowe Lintas Delhi and produced by Lintas C:EX. HP also released a short film embracing true-life incidents of everyday people who have used the power of technology to accomplish their dreams in real time
By BuzzInContent Bureau | September 15, 2021The heart-warming video created by Autumn Worldwide shows the efforts of the local artisans who make diyas and requests viewers to opt for their diyas this Diwali
By BuzzInContent Bureau | November 09, 2018The film has been created by Simple Creative Inc. with production support from Media Monks
By BuzzInContent Bureau | November 06, 2023It is interesting to see that a few brands have tried to amplify the content initiative by not just media spending but real on-ground purpose-driven actions
By BuzzInContent Bureau | October 20, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that solidarity, support and gratitude were the main themes that the brands banked on in their content this festive season
By Hamsini Shivakumar | November 15, 2021The film conceptualised by Autumn Grey and Utopians portrays a ‘slice-of-life' event to highlight the spirit of generosity in action and highlights what this festival has always stood for — selfless and unmeasured giving
By BuzzInContent Bureau | November 12, 2020As ‘content marketing' became a buzzword in India in recent times, most brands left no stone unturned to embark on the content path. BuzzInContent.com compiles its list of favourite content marketing campaigns that will inspire the brands to do more of it in 2019
By Akansha Srivastava | December 26, 2018Marketers are eventually realising that content marketing in print is not only about advertorials but there are a plethora of innovative solutions beyond that. BuzzInContent.com explores the options print offers and how brands are benefiting from them
By Akansha Srivastava | December 11, 2018