In an interview with BuzzInContent.com, the Vice-President and Head - New Business at MX Player, talks about how OTT platforms are a better bet for brands for their content needs
By Akansha Srivastava | March 16, 2021The video is part of the campaign ‘When Plans Change, Plan With WeWork', which will consist of a number of films that celebrate the flexible and enduring human spirit
By BuzzInContent Bureau | January 27, 2021Gauging the wind of change, the beverage brand has shifted its focus more on digital and social media. It has collaborated with influencers to amplify its larger brand campaign and showcase various ways in which Rooh Afza can be used to prepare food items and drinks, not just in summers but throughout the year
By BuzzInContent Bureau | May 15, 2020The video content highlights the way modern lifestyle hinders the way we sleep, keeps brand integration subtle while keeping the focus firmly on educating customers about the value proposition of a traditionally touch-and-feel category
By BuzzInContent Bureau | December 05, 2018Adhering to the brand's purpose-driven communication, Brooke Bond Red Label has launched #ShreeGaneshApnepanKa, a campaign to celebrate the spirit of togetherness. It encourages everyone to open their minds and break the shackles of their notions to come together
By BuzzInContent Bureau | September 18, 2018Mehta said that with the changing dynamics of marketing and the demand for more personalised and customised communication, content marketing will become an important part of every marketer's communication strategy and old methods will become outdated
By BuzzInContent Bureau | August 31, 2018In this week's semiotic analysis, Hamsini Shivakumar analyses the brand's music video created with rapper Dee MC. She says the brand hasn't found its own voice through the video or evolved the visual and verbal signs of progressiveness, but it has simply adopted the formula learnt from culture to tick the right boxes for the anti-colourist crowd
By Hamsini Shivakumar | October 16, 2020Featuring Bollywood star Ayushmann Khurrana and rap/hip-hop artist Naezy, the collaborative branded content piece is built around Axe's brand purpose and mirrors the brand's communication platform of ‘Make Your Own Rules'
By BuzzInContent Bureau | June 25, 2019Co-created by Mindshare and Y-Films, the new single ‘Isspeshal Yaari Song' supports mental health and disability awareness
By BuzzInContent Bureau | June 27, 2018The app brought on board Rohan Joshi, Rahul Subramanian, Sumukhi Suresh, Saloni Gaur, Kaneez Surka and Kenny Sebastian to roast Tanmay Bhat. The creators took jibes at Tanmay while promoting ‘Burnlist' playlists on Spotify through subtle integration in content
By BuzzInContent Bureau | October 28, 2020In a joint interview with BuzzInContent.com Aalok Bhan, Director and Chief Marketing Officer and Rahul Talwar, Marketing Head, explain how content marketing initiatives helped the life insurance brand move ahead during and after lockdown. They talk about the brand's overall content strategy and future plans
By Shradha Mishra | October 13, 2020Rahul Ghose, Head of MoneyFlix, Sharekhan, tells BuzzInContent.com how the company's maiden edutainment platform is a digital revolution in financial education in the country and discusses its future plans
By Akanksha Nagar | July 23, 2020RoI is the big question when a brand embarks on any marketing initiative and the fact that HUL's Brooke Bond Red Label has come back for a second edition of 6-Pack Band featuring six differently abled teens is probably proof enough that content marketing does bring value to the brand. Shiva Krishnamurthy, General Manager, Brooke Bond Red Label, Hindustan Unilever, explains what the video did for the brand
By BuzzInContent Bureau | May 25, 2018In a free-flowing interview, Vishwanath Shetty, VP, Sales and Brand Solutions, Pocket Aces, talks about the need for a third-party uniform body in the content space, how he handles difficult situations with clients and the traits of a good branded content solution salesperson
By Akansha Srivastava | April 16, 2021Premiered on March 15, the series garnered 38.4 million viewership with episode 2 and 3 trending at #1 on YouTube for two days. Unacademy's user journey is shown through Lata, a NEET-UG aspirant who, with the help of Nishant, is introduced to the app. The app's new features like live polls and gamified quizzes have been seamlessly woven into the narrative
By BuzzInContent Bureau | April 13, 2021The founder of Leapfrog Strategy Consulting writes about the similarities and differences between the purpose-driven branded content created by non-profit organisations and commercial brands
By Hamsini Shivakumar | April 12, 2021This format (nicknamed ‘.we' files to promote sharing) enables two home chefs to listen to their side of the instruction by splitting their earpods. Each earpod plays only one side of the instructions to cook the recipe with your better half in just half the time
By BuzzInContent Bureau | April 08, 2021Organised in association with India Film Project, the initiative is to encourage potential vloggers, beginners and vlogging enthusiasts to create engaging content and showcase their creativity and talent
By BuzzInContent Bureau | April 08, 2021