Rising Star Awards 2021 Gala [WATCH]

Hamsini Shivakumar

Premium
Image

In the second episode of BuzzInContent's monthly IP, Hamsini Shivakumar, Semiotician, Leapfrog Strategy Consulting, Savita Pai, Chief Digital and Media Officer, Diageo India, Sajni Masturlal, Head of Content, Wakefit and Karthik Nagarajan, Chief Content Officer, Wavemaker India and Head of Content, GroupM India talk about the nuances of creating content that is culturally relevant

By BuzzInContent Bureau | May 03, 2021
Premium
Image

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that stand-up comedy as branded content can only succeed when it is based on the fundamentals of what branded content is supposed to be — a way for brands to participate in culture

By Hamsini Shivakumar | February 17, 2021
Premium
Image

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, picks 10 examples of branded video content released between 2017 and 2020 to gauge the latest trends that will hover over 2021's Valentine's Day celebration by brands

By Hamsini Shivakumar | February 08, 2021
Premium
Image

In this week's Content & Culture article, Hamsini Shivakumar, Founder, Leapfrog Strategy Consultancy, reinstates the importance of cultural relevance to make any branded content piece successful, by analysing the beer brand's music video ‘Always Summer' featuring the popular musician Prateek Kuhad

By Hamsini Shivakumar | January 20, 2021
Premium
Image

In her first weekly article this year, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, points out learnings that brands can get from the D2C home and sleep solutions brand when they jump on to the branded content bandwagon without getting swept away in the plethora of content being created to woo the audience

By Hamsini Shivakumar | January 04, 2021
Premium
Image

For the last week of December 2020, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that relying on branded content to promote something as capital-intensive as a film is not risky. In fact, it may pay off better in the long run

By Hamsini Shivakumar | December 30, 2020
Premium
Image

This week, Hamsini Shivakumar, Founder, Leapfrog strategy Consulting, analyses whether the BuzzInContent Gold winner Unacademy's ‘Let's Crack It!' and Silver winner upGrad's ‘Aage Ki Soch' live up to the categorisation of branded content and if they stand apart from the adjacent field of advertising

By Hamsini Shivakumar | December 21, 2020
Premium
Image

Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting, wears her semiotics lenses to analyse Facebook's latest Diwali film, its cultural relevance and what made it go viral and stand out in the clutter of several other feel-good Diwali films

By Hamsini Shivakumar | November 23, 2020
Premium
Image

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, explains that as brands are increasingly expected to have responsible conversations within their category, content has become the way to go

By Hamsini Shivakumar | November 06, 2020
Premium
Image

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, wears her semiotic lenses to analyse Myntra's content IP, a fashion-focused digital reality show. She deciphers how the platform makes itself more authentic and credible by changing the narrative of fashion pageants with a more realistic approach

By Hamsini Shivakumar | October 22, 2020
Premium
Image

Presenting this week's Content & Culture analysis done by rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar. They analyse a few Daughter's Day campaigns like Stayfree's #ItsJustAPeriod and Raho Safe's ‘When they grow up too fast' done over three years

By Hamsini Shivakumar | October 01, 2020
Premium
Image

BuzzInContent.com brings to you the first-ever weekly series titled ‘Content and Culture' that will analyse the content initiatives by brands through the Semiotic Lens. Presenting this week an analysis done by the rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar for Cadbury Dairy Milk Silk's song ‘Sang Rahiyo'

By Hamsini Shivakumar | September 23, 2020
Premium
Image

In today's Content & Culture article, Founder Hamsini Shivakumar and her colleague Kanika Yadav from Leapfrog Strategy Consulting, write that taking inspiration from Kerala Tourism's branded content, brands can maximise their messaging via exploring ordinary symbols associated with a place or product. For example, tales, myths, songs originating from the landscape itself can be employed to create an authentic aura that is both ordinary and exotic at once

By Hamsini Shivakumar | September 13, 2021
Premium
Image

In today's BuzzInContent's weekly section ‘Content & Culture', Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how the edtech major is leaving no stone unturned when it comes to branded content. The brand has created content ranging from long-term content IPs to web series, from music to chat shows and others

By Hamsini Shivakumar | September 06, 2021
Premium
Image

Leapfrog Strategy Consulting's Hamsini Shivakumar and Kanika Yadav, write that with its ability to offer stimulation and customised storylines, interactive content is a technological innovation well suited to the needs of the fast-paced consumerist culture. It is a concept worth exploring for brands and creators involved in branded content

By Hamsini Shivakumar | August 30, 2021
Premium
Image

The weekly column Content & Culture by Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting examines the fairly known and yet loosely defined ‘feeling of home' used in branded content initiatives

By BuzzInContent Bureau | August 23, 2021
Premium
Image

In her weekly column Content & Culture, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, explains why modern packaged food brands should embrace their modernity and use branded content as their point of distinctiveness vis-à-vis other food brands

By Hamsini Shivakumar | August 16, 2021
Premium
Image

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that raising awareness for vaccination is a meaningful opportunity for brands. If done not just via expression (videos, songs, etc.) but via enablement, it can result in increasing their goodwill among the public and position them as social benefactors

By Hamsini Shivakumar | August 09, 2021
Back to Top