Hungama will create original music with renowned artists for the festive season through No.1 Yaari Jam Originals. It will also enable budding musicians through No.1 Yaari Jam Pads to create their own music

The musical anthem is part of the three-pronged campaign titled #BeatPlasticPollution

Chingari has collaborated with Artist Aloud to promote its segment Getting Intimate

The show features musicians - Harrdy Sandhu, Jassie Gill, Indian Ocean, Javed Ali, Jeet Gannguli and Revanth, travelling across six cities to collaborate with local artists, experience the culture and music, and perform in mega concerts

The service offers short-format content, movies, TV shows and short films across genres in more than 15 languages such as Hindi, English, Bhojpuri, Punjabi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati

The brand has collaborated with singer Guru Randhawa and music producer Vee for its latest original in adherence to the brand proposition of celebrating friendship

The anthem takes fans on an epic journey through India on board the One Day Express, witnessing a celebration ahead of the biggest Cricket World Cup ever

The music IP is created by Viacom18's branded content team along with Wavemaker

In addition to managing MissMalini, she will work alongside Heads of Content of POPxo, ScoopWhoop, Tweak and BabyChakra platforms to scale the overall reach and engagement of Good Media Co

“Aaj Zindagi Jeete Hain” anthem aims to use the universal language of music to engage youth and promote a healthy lifestyle which is free from tobacco use

His last stint at Leo Burnett as Executive Creative Director - Digital has seen him work with brands like Meta, Jeep, Visa, Ensure, Nerolac, KTM and PhonePe

The song is produced by realme Music Studio and sung by musician and performer King

In her current role, Sharda will be leading content operations and strategy for Arré Voice

The winners' list of India's most-awaited content marketing awards is out. Selected by a jury consisting of industry captains, the winners have been picked after a thorough and transparent process

The winners will be announced during the virtual gala on Wednesday, December 9, 2020

Brands aspire to create content-led IPs that run in the long run, helping not just in brand building but also the business. While many try, only a few are able to sustain, losing hopes of ROI in the middle of the journey. Content experts talk about the challenges of sustaining content IPs and explain the means to overcome them

The PepsiCo brand brought on board several influencers and celebrities to take up the #KyaMasaleHain and #BaapReBaap challenge and guess the flavours used in Kurkure's two new launches

Featuring the Xiaomi ringtone, the video is an interesting contemporary spin using EDM, leveraging the brand's high-spirited identity and Mi Fan culture