The four-part series, ‘Hyundai x MTV What's Your Venue', will explore one Indian city per episode - Goa, Mumbai, Delhi, and Manali - in a new format where the social media followers and fans choose each adventure

Collaborating with Universal Music India, the automaker has launched a platform for the enablement of young talent in India- Hyundai Spotlight. Elaborating on this, Khullar - Group Head Marketing, Hyundai Motor India, says such partnerships don't directly benefit the current consumer base but the augmented experience is cherished by all

The film captures moments of Hyundai's Mobile Medical Van as it travels through rural India to augment the accessibility of healthcare services for people in these regions

The campaign executed by Innocean Worldwide was aimed at keeping in constant touch with its audience and create engaging content to strengthen the connect Hyundai enjoys with its followers

The creative strategy of the three-phased branded content drive was to inspire users to define their relationship with Hyundai through their personal, genuine stories that unfolded during the 20-year journey of Hyundai in India

The one-minute preview of music video along with the campaign message is now available

With the Creators Arena, the brand aimed at creating a disruptive and unique experience around N-Line to appeal to the youth, making it a hip and cool brand to be associated with

The three-part series ‘The Aam Aadmi Family Vacation Special' unfolds the story of a middle-class Indian family, the everyday conflicts they face and their journey into buying their first car

The anthem in association with Universal Music Group and Brands (UMGB) has been composed and sung by Vishal Mishra and written by lyricist Manoj Muntashir

Puneet Anand, Sr. General Manager and Group Head, Marketing, explains how in the last two to three years, the auto major had been spending more than half of its digital budget on content creation

In association with Hyundai, Gobble launched its new series ‘Love Travel Repeat, which has five episodes where the lead characters embark on a road trip from Mumbai to Bengaluru. Their adventures are decided by the audiences' suggestions received online

Even though YouTube is the largest AVOD platform and the second-largest search engine in the world, most brands, especially premium brands, now want to explore putting out branded content on premium OTT platforms like Netflix, Amazon Prime Video, etc, according to TVF President Vijay Koshy

BuzzInContent.com caught up with experts who have successfully built music-led content IPs for brands. They spoke about how automobile brands can build music content IPs that break the clutter. They also suggested using both audio and visual platforms to reach consumers at every touchpoint

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share their take on how automotive brands have used masculinity in the advertisements for their SUVs over the years

Hamsini Shivakumar of Leapfrog Strategy Consulting writes about how K-Beauty has changed the rules of the beauty care game in metro India

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about how brands that are not directly related to the category, can delve into travel-based content to woo young consumers

The Studio is a platform that brings together 1100+ content creators who will provide increased engagement for brands with relatable reels and videos made by real people, in real-life scenarios

Havas Content will be led by Uday Mohan, President and Chief Client Officer, Havas Media Group India