Collaborating with Universal Music India, the automaker has launched a platform for the enablement of young talent in India- Hyundai Spotlight. Elaborating on this, Khullar - Group Head Marketing, Hyundai Motor India, says such partnerships don't directly benefit the current consumer base but the augmented experience is cherished by all
By Akanksha Nagar | December 06, 2021With the Creators Arena, the brand aimed at creating a disruptive and unique experience around N-Line to appeal to the youth, making it a hip and cool brand to be associated with
By BuzzInContent Bureau | February 07, 2022Puneet Anand, Sr. General Manager and Group Head, Marketing, explains how in the last two to three years, the auto major had been spending more than half of its digital budget on content creation
By Akansha Srivastava | July 03, 2018