BBC Studios India partnered with the brand and Mindshare to produce a six-episode branded content series that was broadcast in December 2017. The series revolved around kicking the smoking habit. By creating a relatable reality show module, it avoided sounding preachy, and remained exciting and entertaining
By BuzzInContent Bureau | December 14, 2018The six-part series won in the best branded content and media strategy category. In the series, the contestants had to trek to the base of Mt Everest in pairs and attempt to quit smoking and conquer something even greater — the mountain within
By BuzzInContent Bureau | October 16, 2018In an interaction with BuzzInContent.com, Benani shares how the brand plans content for wider reach, engagement and talkability, and executes it via both traditional and digital mediums while partnering with co-creators. She also shares how effectively content marketing ROI can be measured
By BuzzInContent Bureau | January 29, 2019While brands urge the council to draw a line between what is morally correct and what is legally bound, they say a few guidelines sound too harsh and can be tough. They fear influencer marketing will become just a reach medium after the guidelines are implemented
By Akanksha Nagar | March 04, 2021From being an engineer to digital content creator to entrepreneur and now an investor, Allahbadia has partnered with Shalini Vadhera to bring her beauty brand to India
By BuzzInContent Bureau | February 25, 2021Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, picks 10 examples of branded video content released between 2017 and 2020 to gauge the latest trends that will hover over 2021's Valentine's Day celebration by brands
By Hamsini Shivakumar | February 08, 2021Directed by Inflict aka Homie, the video has been shot in Chandigarh to put together a vibrant dance community around the feel of this song
By BuzzInContent Bureau | January 29, 2021Kunal Kishore Sinha, Co-founder, ClanConnect, writes how AI is changing the way influencer marketing is done by simplifying and adding more accuracy to the process —helping brands to craft and launch more effective and successful marketing campaigns
By BuzzInContent Bureau | January 13, 2021In a freewheeling chat with BuzzInContent, Murthy, Head of Marketing and Digital Communications talks about the art of finding a balance in partnerships between brands and publishers, leading to effective branded content campaigns
By BuzzInContent Bureau | December 15, 2020Speaking at BuzzInContent Conversations, Jason Miller, Head of Brand, ActiveCampaign, explains how content marketers can push creativity with inspiration and how one can always learn how to be more creative
By BuzzInContent Bureau | December 11, 2020The film created by Schbang narrates the tales of Michelin star Chef Vikas Khanna, Arjuna awardee badminton player Parupalli Kashyap and popular comedian Bharti Singh, who did not let asthma stop them from achieving their dreams
By BuzzInContent Bureau | November 04, 2020Presenting this week's Content & Culture analysis done by rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar. They analyse a few Daughter's Day campaigns like Stayfree's #ItsJustAPeriod and Raho Safe's ‘When they grow up too fast' done over three years
By Hamsini Shivakumar | October 01, 2020Mehta tells BuzzInContent.com how businesses are showing more confidence in terms of investments in branded content amid the crisis. He shares how CarDekho with zero marketing investment but sole focus on content achieved the highest traffic ever amid the pandemic
By Akanksha Nagar | September 30, 2020The activity included a YouTube release, ‘How to Impress Your Boss' in association with YouTuber ‘Be YouNick'. Abhi and Niyu, Barkha Singh, Ankush Bahuguna, Saloni Gaur, and Ayush Mehra and others posted content around the campaign
By BuzzInContent Bureau | August 26, 2020Gogia tells BuzzInContent.com there's no formula that decides the cost of an influencer and that the ban on TikTok will help content creators to put content on different platforms and build audiences simultaneously. He says the pandemic forced new brands to explore influencer marketing because of the good ROI it provides
By Akanksha Nagar | July 16, 2020During the pandemic, the brands are creating content more than ever to engage with consumers. Unknowingly, many are adding to the mound of mediocre content, causing content fatigue among the consumers. BuzzInContent.com caught up with content experts and asked them how brands can unlearn the art of creating average content
By Akansha Srivastava | July 14, 2020The show by Flipkart Video is aimed at addressing the need of the hour - busting misinformation and helping people see the difference between real and fake
By BuzzInContent Bureau | July 08, 2020Ferraz, Creative Director, says if it is to appeal to the emotions of consumers, create a connection with the audience, or convey the brand values, branded content is your go-to medium
By Akansha Srivastava | July 06, 2020