INEXGRO Brand Advisory

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Spanning across almost all product categories and not just tech products, unboxing videos garner millions of views. A few call it a bizarre trend, whereas others count it as a reliable marketing technique in branded content. BuzzInContent.com finds out

By Akanksha Nagar | May 14, 2019
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Shivaji Dasgupta, the Founder of INEXGRO Brand Advisory, writes about James Bond movies, which are a treasure trove of ‘classical' content marketing and have influenced consumption choices for millions of customers over seven decades

By Shivaji Dasgupta | March 11, 2019
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When a brand talks about the success of a content piece, it mentions the number of views, impressions and altogether the virality aspect of the initiative. But should virality of content be the ultimate goal for brands' content marketing efforts? BuzzInContent.com explores

By Akansha Srivastava | February 19, 2019
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how Air India's famed booklet ‘Foolishly Yours' can be a training manual for content creators

By Shivaji Dasgupta | February 12, 2019
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how content marketing, done inspirationally and intelligently, can honestly play a decisive role in the imminent cliff-hanger of 2019

By Shivaji Dasgupta | December 18, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how the greatest opportunity for a brand investing in content for children is a head-start in forging relationships, a formidable challenge in the world of performance-based engagements

By Shivaji Dasgupta | August 28, 2018
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A lot of marketers are hopping on to the content bus without even understanding the right meaning and usage of it. BuzzInContent explores the subject by talking to the experts in the content marketing space and finds ways to improve the content scenario

By Akansha Srivastava | July 03, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes about how brands can use events or occasions to create an endearing bridge between the content and the customer

By Shivaji Dasgupta | June 19, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes about Journeyman Strategy, which is a unique and relevant way to design content for the luxury customer, rooted in the deepest-possible understanding of his psycho-economic stature

By Shivaji Dasgupta | May 29, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how in the emerging world of Content Marketing, the stimulus must always be the experience while the desired response is the brand

By Shivaji Dasgupta | May 08, 2018
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