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As per the brand, the campaign was a success with 530 thousand engagements, reaching over 10 million Instagram followers through 2,000+ Cipla advocates in 21 days

By BuzzInContent Bureau | April 27, 2022
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From ‘Dil Chahta Hai' musical parodies to alternate endings of Bollywood movies if IPL was on, the Viral Fission's content arm aims to present a content line-up that viewers would look forward to

By BuzzInContent Bureau | March 28, 2022
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The digital broadcaster is aiming increased ad revenues through its multiple offerings in the branded content space

By Roohi Gupta | March 11, 2022
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Taaran Chanana, Managing Director and Co-Founder of MemeChat App, writes why meme marketing is an important marketing tool and brands can't miss deploying it, especially during the IPL season

By BuzzInContent Bureau | September 30, 2021
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Sony Music UK artists Disciples and Pip Millett perform their latest tracks at Jaguar Land Rover's Gaydon Product Creation Centre in facilities normally used for designing and developing vehicles

By BuzzInContent Bureau | September 24, 2021
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Popular among the young, digitally savvy cricket fans, these comedians and artists will present Live cricket action in a fun, engaging and relatable manner for IPL fans

By BuzzInContent Bureau | September 20, 2021
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Cipla has been actively raising awareness on the issue on social media. Dr Vikas Gupta, Head, Prescription, India business, Cipla, speaks with BuzzInContent.com on their recent campaign 'Let's Talk About Asthma' and how influencer marketing is important to their brand

By BuzzInContent Bureau | April 09, 2021
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With lyrics in eight languages, the anthem is sung by local talent. The video is shot across all eight cities that represent each team taking part in IPL 2021

By BuzzInContent Bureau | April 08, 2021
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Trying to build a deeper connection with the audience through topical marketing, this non-intrusive contextual marketing with relatable content, when the IPL matches are on, seems to have struck a chord with cricket fans

By BuzzInContent Bureau | September 30, 2020
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The short video witnesses the three actors triple riding on the street, struggling to fit on a single two-wheeler. The video concludes with the reminder that ‘tripling only looks good on-screen, and not on the roads'

By BuzzInContent Bureau | April 10, 2019
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During IPL, the matrimony brand took the opportunity to engage with the consumers by commenting on interesting match moments, weaving cricket with relationships and using cricket terminology and relating it to marriages

By BuzzInContent Bureau | June 05, 2018
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The brand used AI and ML to make personalised advertisements for all retailers, channel partners and mechanics

By BuzzInContent Bureau | June 03, 2022
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Under the creator economy umbrella, JBC will counsel brands and platforms, that are elevating the burgeoning creator economy, on strategic, growth-focused solutions for corporate reputation management, brand visibility, brand, and content strategy

By BuzzInContent Bureau | May 17, 2022
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Sung by Amit Trivedi and Nikita Gandhi, the song is penned by lyricist Amitabh Bhattacharya and composed by Amit Trivedi

By BuzzInContent Bureau | March 28, 2022
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The survey also revealed that 87.5% of Indians spend most of their time on YouTube followed by Instagram

By BuzzInContent Bureau | February 23, 2022
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The agency started working with Skillshare in 2021 and now it will be in charge of ideating and delivering campaigns for all digital platforms and touchpoints to reach the right target audience

By BuzzInContent Bureau | February 02, 2022
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses the social change campaign “Period of Pride

By Hamsini Shivakumar | January 06, 2022
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The established content creators shared their experiences and tips in the masterclass

By BuzzInContent Bureau | November 30, 2021
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