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The brand partnered with popular bakers like Shivesh Bhatia, Kirti Bhoutika, Ritika Jaiswal and others, who switched roles for a day to become a Caker. They took an off from baking for a day and sat back, relaxed and enjoyed their day snacking on Sunfeast Caker

By BuzzInContent Bureau | November 24, 2020
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The 12-episode series ‘5 Star Kitchen ITC Chef's Special' premiered on May 23, and will be aired every Saturday and Sunday at 11:00 am for six weekends across 33 channels of Star

By BuzzInContent Bureau | May 28, 2020
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The #DarkFantasyLockdownCreations campaign is a part of the bigger ITC Kitchen Project with content marketing agency Sheeko

By BuzzInContent Bureau | May 06, 2020
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In a category like personal care, where brands spend huge amounts on bigger influencers to promote their products, using micro-influencers was a smart move from an FMCG giant like ITC. The kind of reach the brand has fetched is on a par with any macro and expensive influencer marketing strategy

By BuzzInContent Bureau | November 12, 2019
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The agency won the mandate in a multi-agency pitch and has been the AOR since 2017

By BuzzInContent Bureau | February 06, 2019
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Brands say they want to invest more in content creation but right kinds of ideas aren't available. Content creators say brands don't want to invest in new ideas and would instead prefer rehashing the same formulas. Putting an end to this friction, BuzzInContent.com presents smart ways of pitching ideas to brands

By Akansha Srivastava | September 25, 2018
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As part of the ITC brand Vivel's larger integrated campaign #AbSamjhautaNahin, the brand has undertaken various content initiatives with a strong purpose to encourage positive action that inspire, educate and empower women

By Akansha Srivastava | July 24, 2018
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Zenith had conceptualised the core idea of the show for Nestle and ZEEL, later won the multi-channel pitch for execution and broadcast of the show. Every episode focuses on how each guest has taken challenging circumstances in their stride and overcome difficult situations to set up something they were passionate about

By BuzzInContent Bureau | July 13, 2018
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Elevates Saransh Agarwal to lead content strategy and business for Flux. He will report to Varun Duggirala, Content Chief of The Glitch

By BuzzInContent Bureau | April 10, 2018
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The ingredients for each of the recipes in the cookbook can be ordered directly from the book with a simple QR scan and the order gets delivered by Swiggy Instamart in 30-45 minutes

By BuzzInContent Bureau | February 18, 2021
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Hosted by RJ Naved of ‘Mirchi Murga' and featuring celebrities such as Ranveer Singh, Bhuvan Bam, Harbhajan Singh, Nushrat Bharucha, Aparshakti Khurana, Vijay Varma, Nidhi Singh, Sumit Vyas, it premiered on February 7 and will air every Sunday at 10:30 pm

By BuzzInContent Bureau | February 08, 2021
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The latest edition of the campaign is inviting micro tales of love around the theme of #RomanceUnlocked

By BuzzInContent Bureau | January 29, 2021
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The video ‘Baap Beta Aur KBC' directed by Deepak Mishra features Naveen Kasturia and Rajit Kapoor

By BuzzInContent Bureau | November 20, 2020
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Bobble's AI engine will understand consumers' real-time intent, map it with the right content and accordingly suggest Sunfeast YiPPee! Mood Masala's relevant stickers, GIFs or BigMojis to replace the plain text message and encourage further sharing

By BuzzInContent Bureau | October 20, 2020
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The brand with its philosophy of mood uplift transcends from ‘Joy of Bathing' to ‘Joy of Living' with this launch

By BuzzInContent Bureau | October 12, 2020
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The record was created on the Rs 1,000+ crore noodle brand's 10th anniversary, which has seen a growth of more than 50% in the year FY 2020-21

By BuzzInContent Bureau | September 21, 2020
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The company created a Facebook page to engage with millennials through tailor-made content. The campaign will be promoted through influencer marketing via new-age social media platforms

By BuzzInContent Bureau | May 08, 2020
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The concert organised under the larger brand campaign #StayStrongMoms also generated massive engagement on Twitter with over 13 lakh impressions. According to Netbase, the engagement activity positively impacted the brand, which witnessed a whopping 18-point increase to 98% in its brand sentiment score

By BuzzInContent Bureau | April 29, 2020
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