ITC

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The agency won the mandate in a multi-agency pitch and has been the AOR since 2017

By BuzzInContent Bureau | February 06, 2019
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The paper brand launched #SwitchToPaper campaign, which was backed heavily by influencers. The brand also launched the website, www.switchtopaper.com, which saw over 70,000 unique visitors over the course of the campaign

By BuzzInContent Bureau | January 17, 2019
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Season 1 of the web series crossed 45 million views on Hotstar. The new season features Bollywood stars Vicky Kaushal and Bhumi Pednekar and Tamil actress Raiza Wilson

By BuzzInContent Bureau | January 04, 2019
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The TV show hosted by Salim Merchant and Anushka Manchanda will bring together India's top musical friends and will trace the journey of their No.1 Yaari over 10 episodes

By BuzzInContent Bureau | December 28, 2018
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As ‘content marketing' became a buzzword in India in recent times, most brands left no stone unturned to embark on the content path. BuzzInContent.com compiles its list of favourite content marketing campaigns that will inspire the brands to do more of it in 2019

By Akansha Mihir Mota | December 26, 2018
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The anthem is the voice and character that refuses to conform to the stereotypes and ‘rules' imposed on girls and women in our society

By BuzzInContent Bureau | December 21, 2018
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Rather than creating multiple films for TV and digital, brands are able to aggregate audience, create community and build artist association on digital platforms and also have a rub-off effect on TV, says Kiran D'cruz, Head of Brand Partnerships and Music Licensing, Sony Music

By BuzzInContent Bureau | December 11, 2018
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This partnership will offer content services for brands specifically on and for social media

By BuzzInContent Bureau | December 03, 2018
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The initiative was launched as a digital campaign to introduce Engage pocket perfumes titled ‘Pocketful O' Stories' to celebrate the unexpected moments of love and playful romance. The campaign received 11,200 entries/comments and over 6,000 stories

By BuzzInContent Bureau | November 30, 2018
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Titled ‘Kitchen, Khanna & Konversations', the three-part series is available exclusively on Hotstar

By BuzzInContent Bureau | November 15, 2018
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With the growth in appointment viewership attributed to affordable data and the rise of vernacular content, content and ad-funded content will become very important

By BuzzInContent Bureau | November 12, 2018
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The tourism agency is launching a content initiative UnDiscover Australia in collaboration with ESPNcricinfo during the upcoming India's tour of Australia. The initiative, which is likely to reach 20 million cricket fans, will be woven into the cricket programming of the digital platform

By BuzzInContent Bureau | October 30, 2018
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Conceptualised by J Walter Thompson, Kolkata, the brand has released a single, composed and sung by Roy himself, exclusively on Wynk Music and Airtel TV

By BuzzInContent Bureau | October 23, 2018
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Rashi Mittal Nair, CEO and Co-founder, WOOP, writes why most brands are turning to moms for being their brand advocates and why it is the best proposition for any brand to have these moms who are also the users of the brand directly or indirectly, to be the voice of the brand

By BuzzInContent Bureau | October 23, 2018
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Chan, Managing Director, Oath, Hong Kong, India and SEA, talks about the importance of data, AR/VR in content marketing, their ambitious plan in India to challenge Google and Facebook by becoming the third biggest player in the digital advertising space and the growth of content marketing in the country

By Akansha Mihir Mota | October 16, 2018
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The theme-based amusement park will soon launch an animated series with home-grown characters while subtly integrating the brand in the story narrative

By Karuna Sharma | October 09, 2018
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Brands say they want to invest more in content creation but right kinds of ideas aren't available. Content creators say brands don't want to invest in new ideas and would instead prefer rehashing the same formulas. Putting an end to this friction, BuzzInContent.com presents smart ways of pitching ideas to brands

By Akansha Mihir Mota | September 25, 2018
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The objective of the interactive YouTube campaign was to ensure awareness of the new mayonnaise range and encourage its usage by showcasing recipes chosen and made by users. The campaign received over 2.75 mn Impressions

By BuzzInContent Bureau | September 20, 2018
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