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Idea

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A lot of times, even fantastic content marketing ideas don't take shape in proper content campaigns. BuzzInContent explores the possible reasons behind ideas not getting converted, and tries to find out possible solutions to increase the conversion rate and not let the hard work go in vain

By Akansha Srivastava | February 27, 2020
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Idea theft in the content marketing industry is rampant. Why are brands and their media agencies fishing for ideas all the time and what can content creators do to protect their ideas from being copied and implemented by other creators? BuzzInContent.com finds out

By Akansha Srivastava | November 13, 2019
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Idea collaborated with popular 21 TikTok content creators such as Awez Darbar, Riyaz, Arishfa, Jannat Zubair and others who kick-started the challenge

By BuzzInContent Bureau | August 29, 2019
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Rannvijay Singh, Karanvir Bora and Varun Pruthi join Idea 4G #IndiaKaLiveNetwork campaign on social media

By BuzzInContent Bureau | March 12, 2019
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The inclusion of fashion and lifestyle conversation in his relatable yet creative content will accelerate Myntra's efforts of tapping into the fashion-centric audiences and beyond

By BuzzInContent Bureau | October 12, 2020
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Through this influencer-marketing initiative, Ceat was able to reach out to more than 1.5 lakh people and fetched more than a lakh views at an estimated media value pegged around Rs 2 lakh

By BuzzInContent Bureau | August 17, 2020
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The content marketing activity fetched earned media worth Rs 4.2 million, and a 225% growth in engagement across platforms

By BuzzInContent Bureau | August 06, 2020
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Since its inception, SIT has been fulfilling youngsters' desire for light-hearted new-age content around relationship banters. Purely launched for the love of content creation, couple Mohit Hussein and Chhavi Mittal little knew that the platform would attract brands in less than a year. In an interaction with BuzzInContent, they discuss the platform's five-year journey and their point of view on branded content

By Akansha Srivastava | April 21, 2020
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The report says 70% B2B enterprises are creating more content than a year ago, with 52% planning to increase spending on content

By BuzzInContent Bureau | March 30, 2020
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Rekha Rao and Sandeep Vasudevan join as the Business Heads

By BuzzInContent Bureau | September 19, 2019
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The content initiative is to promote the brand's recent TVC ‘Sabka Time Aa Gaya' for ‘Har Recharge Pe Extra Offer'. One could see TikTok influencers Jannat Zubair, Awez Darbar, Riyaz, Arishfa, Gima, Nagma dancing to the jingle music track

By BuzzInContent Bureau | August 23, 2019
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The curated selection of content from brands and influencers will engage consumers through videos, images, GIFs, stories, polls and quizzes

By BuzzInContent Bureau | August 19, 2019
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TikTok also launched a campaign #MyTikTokStory to encourage Indians to create 15-second videos that reflect their personal passions and identity - be it through DIY, cooking, sports, dancing, singing, pottery or any other talents

By BuzzInContent Bureau | June 11, 2019
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Launches Alcohowl, the first in a series of new IPs. Alcohowl will be present at two levels, as a digital platform creating custom content for consumers in the form of an e-magazine and branded videos and as an on-ground experiential platform providing curated experiences through special events and activities

By BuzzInContent Bureau | March 01, 2019
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Kansai Nerolac Paints' Marketing Head tells BuzzInContent.com that the explosion of mediums has offered marketers different ways to connect with audiences and differentiate themselves, which was not the case earlier

By Akansha Srivastava | November 05, 2018
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The content was given a local twist while giving consumers an understanding of the wide range of products Asian Paints has to offer

By BuzzInContent Bureau | September 07, 2018
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The challenge, offering exciting rewards worth Rs 1,500,000, has amassed over 5,000 registrations so far

By BuzzInContent Bureau | August 06, 2020
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In an interaction with Republic TV presents Engage, Murthy, Head of Marketing and Digital Communications at the company, talks about the nitty-gritties involved in content marketing, particularly in the BFSI sector

By Akanksha Nagar | February 21, 2020
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