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The tourism agency is launching a content initiative UnDiscover Australia in collaboration with ESPNcricinfo during the upcoming India's tour of Australia. The initiative, which is likely to reach 20 million cricket fans, will be woven into the cricket programming of the digital platform

By BuzzInContent Bureau | October 30, 2018
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The film is set against the backdrop of Karva Chauth, and showcases the start of a new tradition, one with a deeper meaning

By BuzzInContent Bureau | October 29, 2018
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Rashi Mittal Nair, CEO and Co-founder, WOOP, writes why most brands are turning to moms for being their brand advocates and why it is the best proposition for any brand to have these moms who are also the users of the brand directly or indirectly, to be the voice of the brand

By BuzzInContent Bureau | October 23, 2018
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Conceptualised by Wavemaker, the film is an extension of the brand's communication around social issues on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re'

By BuzzInContent Bureau | October 22, 2018
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The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards

By BuzzInContent Bureau | October 22, 2018
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Join the Dots aims to provide the entire gamut of creative, analytical and brand integration-based services under one roof

By BuzzInContent Bureau | October 17, 2018
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Despite recognising the role of influencers for its first content initiative #Pushthelimit, the brand's Executive Director - Marketing feels that consumers have started realising that a lot of it is paid for, doesn't really gel well with the brand ethos and not as authentic as they thought it was

By Karuna Sharma | October 09, 2018
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Conceptualised and executed by Propaganda India, the content initiative #GiveABeat had heartbeats of people and children diagnosed with congenital heart disease that were recorded and used as the percussive element to compose a song

By BuzzInContent Bureau | October 04, 2018
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Flipkart Fashion uses in-house content, influencers and publisher partners to entice new shoppers and increase shopping frequency

By BuzzInContent Bureau | October 03, 2018
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Transforms Wittyfeed.com into Wittyfeed.tv and adds five new platforms — Foodmate.me, ThePopple.com, InnerVoice.ai, Geeksmate.io and Duniadigest.com

By BuzzInContent Bureau | September 27, 2018
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In an endeavour facilitated by Mindshare, the two legends were back to bond after 22 years, and melt their differences over a cup of Brooke Bond Red Label tea, which was broadcast live on Star Sports on September 19, 2018, during the India-Pakistan Asia Cup match

By BuzzInContent Bureau | September 24, 2018
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Iyer will be responsible for spearheading the content services at the communications agency

By BuzzInContent Bureau | September 21, 2018
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Adhering to the brand's purpose-driven communication, Brooke Bond Red Label has launched #ShreeGaneshApnepanKa, a campaign to celebrate the spirit of togetherness. It encourages everyone to open their minds and break the shackles of their notions to come together

By BuzzInContent Bureau | September 18, 2018
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In an interview with BuzzInContent.com, Singhal talks about the expansion plans of the platform, its content offering, working with brands and the changing landscape of content marketing in India

By Akansha Srivastava | September 18, 2018
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The Indian content collaborations are among 50 Asia Pacific deals. Prominent Indian names include Red Chillies Entertainment, Vh1 Supersonic, Comic Con India, Network 18, Scoopwhoop, NDTV, Filmfare and CricBuzz

By BuzzInContent Bureau | September 12, 2018
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In this era where most brands are using online mediums to brew their content, Deshpande, Head - Content Plus, Mindshare, believes that digital is not the sole reason for the growth of content

By Karuna Sharma | September 04, 2018
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When Netflix came up with a quirky reply to trolls, other brands latched on to the social media movement with memes and GIFs to talk about their ‘omnipresence'

By BuzzInContent Bureau | September 03, 2018
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The British automotive company partnered with The Better India to launch six different videos, highlighting India's unsung heroes every week

By BuzzInContent Bureau | August 23, 2018
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