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Ankit Prasad, Founder and CEO, Bobble AI, suggests how it has become crucial for brands to stay afloat in a rapidly dwindling economy hit by the sudden outbreak of the pandemic Covid-19

By BuzzInContent Bureau | April 03, 2020
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Conceptualised and executed by Kinnect, the brand joined hands with singer Shaan for the first performance of #LiveHomeHome

By BuzzInContent Bureau | April 01, 2020
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BuzzInContent caught up with the CMO of the company that has brands such as Naukri.com, Jeevansathi.com, Shiksha.com and 99acres.com, to talk about various challenges related to the content marketing space in India

By Akansha Srivastava | March 26, 2020
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All brands plan their content calendars much in advance and a health crisis like Covid-19 puts everything off track. In such a situation, brands have to be super agile and quickly devise an all-new content calendar for the period. India's top content practitioners have some tips to share to deal with such situations

By Akansha Srivastava | March 24, 2020
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While most brands are still finding ways to spread awareness around the coronavirus, the influencer marketing agency in partnership with TikTok has come up with content videos and the #HandWashChallenge for Dettol to educate users globally. Madhavan tells BuzzInContent.com how it provides a 360-degree approach to brands, from content production to execution to finding a right influencer

By Akanksha Nagar | March 18, 2020
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Archana Tiwari Nayudu, Director, Content and Communications at upGrad, tells BuzzInContent how the company though being very nascent in the content space wants to claim a bigger space in the lives of consumers. She also discusses their plan to explore content in four more regional languages

By Akanksha Nagar | March 12, 2020
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For a brand, any on-ground activation or experiential campaign is not just the offline strategy and accompanied by a good online plan as well. But the shelf life remains limited till brands are not bolstered by solid content marketing strategies. Content can help move customers emotionally, deriving better recall and amplifying the whole reach. But how is that achieved? BuzzInContent finds out

By Akanksha Nagar | March 11, 2020
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The brand aims to engage with consumers and generate awareness on the importance of sleep in a quirky way through the UGC campaign #YawnOffSleepOn

By BuzzInContent Bureau | March 11, 2020
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Elevates Axon Alex and Rishi Sen to Managing Partners of the agency. Roopak Saluja moves to the role of Chairman of The 120 Media Collective

By BuzzInContent Bureau | March 06, 2020
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The video is conceptualised and produced by RVCJ Digital Media in partnership with the ETMoney marketing team led by COO Santosh Navlani

By BuzzInContent Bureau | February 28, 2020
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Curated and co-authored by Durjoy Datta, the second edition published by Penguin Random House India is a compilation of crowdsourced micro-tales of impromptu moments of love

By BuzzInContent Bureau | February 28, 2020
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The campaign #SeekDontHide encouraged users to create 15-second videos inspired by the brand's GIF ‘You are my connection' for its biscuit brand Hide & Seek

By BuzzInContent Bureau | February 26, 2020
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In the past, UB has created a lot of good content for its various alcobev brands but has taken a break for a while. In an interaction with BuzzInContent, Singh, Head of Marketing, talks about their content strategy, why the brand has taken a pause from its channel and future plans in podcasts

By Akanksha Nagar | February 25, 2020
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Over the years, the Austrian energy drink brand has become a content powerhouse with its footprints present across touchpoints where its audience is present. BuzzInContent analyses the brand's content strategy, which is now every marketer's dream

By BuzzInContent Bureau | February 24, 2020
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Gozoop has conceptualised and executed the campaign for the brand. The first leg of the campaign was a video where a woman receives a puppy as gift on Mothers' Day. This time the brand is seen celebrating the marriage of same-sex partners

By BuzzInContent Bureau | February 20, 2020
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The video conceptualised and executed in-house features Ayushmann Khurrana reached out to more than 36 million people on social media and garnered an earned media estimated around Rs 59 lakh

By BuzzInContent Bureau | February 19, 2020
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Unlike the previous generations, the millennials and Gen Z have more affinity towards real life and self-help content. Hence, the brands that focus more on real-life stories instead of glossy-fairy-tail content marketing techniques can generate more traction. BuzzInContent.com spoke to some leading marketers to understand the impact of real-life and self-help content can create for brands

By Akansha Srivastava | February 18, 2020
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The arm will enable brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

By BuzzInContent Bureau | February 18, 2020
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