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Sanyal, Vice-President and Head, Consumer Marketing, tells BuzzInContent.com how the brand plans to break the stereotypes attached to the BFSI category with its strong focus on content. With the recent launch of Cubicles with TVF, he shares the brand's plans for the next year and explains how the content space will evolve

By Akanksha Nagar | January 15, 2020
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In an interaction with BuzzInContent, Kartikeya Bhandari, Chief Marketing Officer, talks about the brand's content strategy, its major content-driven initiatives, upcoming content plans and his views on the influencer-marketing space

By Akansha Srivastava | January 09, 2020
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Launched in association with Qoruz, the tool will analyse the influencers' content, the engagement value that they create and their follower-base

By BuzzInContent Bureau | January 07, 2020
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After a lot of deliberation and engagement with our readers to choose India's most-loved content marketing campaigns, BuzzInContent has finally released its much-awaited list of best content campaigns by brands in 2019

By BuzzInContent Bureau | January 07, 2020
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Hiren Panchal, Co-Founder, Litmus Branding Pvt. Ltd., sums up key factors to consider when looking to collaborate with an influencer

By BuzzInContent Bureau | January 06, 2020
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Darshan Bhatt, Director, GoQuest Media Ventures, writes how consumers today are spoilt for choice when it comes to consuming content — be it on a TV set, a mobile device or via OTT platforms

By BuzzInContent Bureau | January 03, 2020
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The brand has been doing several content initiatives to promote the campaign. The brand collaborated with Grazia India to launch the influencer marketing initiative to amplify the campaign further

By BuzzInContent Bureau | December 26, 2019
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In its soft launch, Gaana has partnered with labels and artists to feature engaging stories to promote newly launched songs and artist stories

By BuzzInContent Bureau | December 26, 2019
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The musical is conceptualised and executed by Mindshare Content Plus and distributed by Sony Music

By BuzzInContent Bureau | December 20, 2019
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To engage with the consumers, the online gaming brand brought on board influencers to promote the #PokerFaceChallenge where the participants have to make a video eating a scoop of ice cream while making a poker face for at least ten seconds

By BuzzInContent Bureau | December 20, 2019
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One Impression is one of the select few partners across the globe to have access to the Pinterest Influencer API

By BuzzInContent Bureau | December 18, 2019
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In an engaging interview with BuzzInContent.com, Goenka, the Marketing Head, reveals the content play for Dewar's and says content initiatives have helped the brand increase its volume and market share

By Akansha Srivastava | December 17, 2019
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The campaign titled ‘Smile Deke Dekho Duet' is an attempt to convey the flavours story of the brand in a meaningful way, all at the back of a simple insight — smiles lead to connections and Lay's brings a smile to consumers faces

By BuzzInContent Bureau | December 16, 2019
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In a conversation with BuzzInContent, Kannan, Co-Founder and CEO, says the brand is open to all kind of content partnerships if it increases engagement with consumers and helps them understand the concept of online doctor consultation

By Akansha Srivastava | December 12, 2019
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BuzzInContent.com brings to you tips and solutions that will help brands stand out with their regional content strategy and win consumers' mind space by producing culturally relevant content for them

By Akanksha Nagar | December 11, 2019
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The show ‘Eat Like a Girl', launched on Zomato app as part of ‘Originals', features 21-year-old Tenzing Wang Bhutia who travels across the country to eat some of the most unusual food India has to offer

By BuzzInContent Bureau | December 10, 2019
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National influencers reached 20 million, regional influencers reached over 50 million, TikTok influencers connected over 80 million audiences in 12 days

By BuzzInContent Bureau | December 09, 2019
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The influencer activity has garnered more than 5.5 million reach in an estimated media value of Rs 15 lakh

By BuzzInContent Bureau | December 09, 2019
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