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A public sector unit, GAIL has been strongly driving its initiative ‘Hawa Badlo' through content for three years now. Recently, it launched a web series, ‘Hawa Badle Hassu'. BuzzInContent caught up with Malhotra, Chief General Manager, Brand and Corporate Communications, to talk how a government body like GAIL is driving purpose through content

By Akansha Srivastava | July 17, 2019
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In an interview with BuzzInContent.com, the newly appointed Chief Marketing Officer at OLX talks about the brand's objectives it wants to fulfil with content marketing, the growth of content marketing on digital and OTT platforms, lack of content personalisation on the print medium

By Akansha Srivastava | July 16, 2019
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The brand brings on board cricketer Yuvraj Singh and dancer Shakti Mohan to create their own version of ‘Wavez4India' dance moves and urge followers to join the challenge on the short-form video platform

By BuzzInContent Bureau | July 08, 2019
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The matrimony platform's internal social media team created content that related relationships and marriages with cricket

By BuzzInContent Bureau | July 05, 2019
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BuzzInContent.com explores how well the headline sells the content and what are the ingredients of a good and impactful headline

By Akanksha Nagar | July 02, 2019
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Within five months of launching R.Bharat, the network is launching R.fluid, a new venture to strengthen its distinctive competence of storytelling and story-doing for advertisers

By BuzzInContent Bureau | June 28, 2019
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Featuring Bollywood star Ayushmann Khurrana and rap/hip-hop artist Naezy, the collaborative branded content piece is built around Axe's brand purpose and mirrors the brand's communication platform of ‘Make Your Own Rules'

By BuzzInContent Bureau | June 25, 2019
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Brands taking the content route often forget that subtlety is the cornerstone of native advertising. Creative partners often complain about brands' obsession to see their names everywhere. BuzzInContent.com explores how brands overriding the storyline defeat the purpose of native advertising

By Akanksha Nagar | June 18, 2019
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BuzzInContent.com caught up with the print jury members at the on-going Cannes Lions Festival to talk about the scope of branded content on the print medium worldwide and how can one overcome challenges related to content marketing on the medium

By Akansha Srivastava | June 18, 2019
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‘The man' refers to the brand name and ‘Got game' refers to the World Cup, grooming and gentlemanly etiquettes. The campaign has been co-created with Tonic Worldwide

By BuzzInContent Bureau | June 12, 2019
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He joins ex-Lowe Arun Iyer's agency from United Breweries where he was Head of Digital Marketing

By Akanksha Nagar | June 10, 2019
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The partnership aims at enhancing the content ecosystem and delivering top value entertainment content, while simultaneously helping brands reach their audiences

By BuzzInContent Bureau | June 06, 2019
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The increasing demand for social media influencers among brands has led to the emergence of agencies specialising in influencer marketing. But why do brands go for these agencies and how does this category of marketing work? BuzzInContent.com dives deep for an answer

By Akanksha Nagar | May 28, 2019
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Karthik Nagendra, CEO, Thought Starters, suggests a few tools to up your content marketing game and improve ROI

By Karthik Nagendra | May 24, 2019
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Denying that the satirical web series is a direct jibe at Arnab Goswami, India Today says that it is merely providing a mirror to the news business

By Neha Kalra | May 23, 2019
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Through the initiative ‘Joy of running', the brand announces its association with the upcoming TCS World 10K Run 2019 as the official ‘Sports Goods Partner'

By BuzzInContent Bureau | May 21, 2019
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Wunderman Thompson has created a few films to encourage the industry to redefine short- form mobile video creativity. Facebook is also throwing open a ‘Thumbstopper Challenge', an invitation to all creative minds to submit their short stories on the brief of driving behaviour change in less than 10 seconds by July 12. The winners will be announced in August, and the top winners will get to travel to Cannes next year

By BuzzInContent Bureau | May 16, 2019
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This is Nestle's third edition of the campaign. Built on the philosophy ‘Have a break, have a KitKat', it urges consumers to take unique travel breaks

By BuzzInContent Bureau | May 15, 2019
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