Brands put their best foot forward to celebrate India's 76th Independence Day with striking campaigns

Brands put their best foot forward to celebrate India's 75th Independence Day amid these trying times and stand in solidarity with a Covid-weary people

The brand celebrated all those people who enable others to be their best selves through a collaboration with diverse content creators on the occasion of India's 75th Independence Day on Instagram and YouTube

To build on the national fervour of patriotism and commemorate the 76 years of Independent India, various brands have donned the nationalist hat and leveraged new-age tech to rekindle the indomitable spirit of perseverance within the masses

Commemorating the 75th anniversary of Indian Independence, brands like Asian Paints, IDFC Mutual Fund, BPCL, Tata Tea Premium, Himalaya BabyCare and more have launched multiple interesting themes in their respective campaigns

The brand collaborated with celebrities and influencers who posted videos of them dancing to the anthem. It also celebrated the resilient spirit of news channels and other brands through social media posts and outdoor hoarding

The brand aims at engaging with more than one lakh people across social platforms

Set to the lyrics ‘Yeh Desh Hai Veer Jawaano Ka, Albelo ka Mastano ka, Yahan Sadiyon Se Ye Reet Hai Ji, Har Darr Ke Aage Jeet Hai Ji', the anthem reiterates the brand philosophy of ‘Darr Ke Aage Jeet Hai' and salutes the nation's spirit of emerging victorious in the face of fear

BuzzInContent.com brings a few branded content initiatives undertaken by brands to strike a patriotic flavour among consumers

On the sidelines of the launch of Parle-G's first branded content film series as part of the second leg of the campaign #YouAreMyParleG, BuzzInConntent.com caught up with Mayank Shah, Category Head, Parle Products to talk about the brand's first video series and its attempt in the branded content space. The five-part series digital films have been inspired by real-life incidences shared by consumers

Following a travel-related Q&A session on Twitter, the influencers will also share stories that offer unique perspectives to travelling independently on the Cleartrip Stories

The campaign will be showcased as a video series on its YouTube channels in languages ranging from Hindi, Marathi, Punjabi, Bengali, Malayalam, Tamil, Telugu, and Kannada to English

Drawing on the themes of unity and patriotism, numerous brands have embraced the Independence Day spirit with content that celebrates India's cultural richness and diversity. These campaigns also delve into the various interpretations of freedom among different individuals

Conceptualised by Terribly Tiny Tales, the film launched on Independence Day showcases the different perspectives of two generations as they explore the concepts of diversity and national unity

Hamsini Shivakumar & Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that fitness is now seen as a journey enriched with cultural and symbolic nuances, holding a mirror to societal aspirations and lifestyles. Therefore, brands will need to evolve, ensuring that their narratives remain relevant and connected to the cultural pulse of the nation

The campaign was conceptualised by Talented Agency and executed in partnership with Rooted Films and Pixel Party

The story of these packs has been knitted together in a film conceptualised by Mullen Lintas

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share how time-bound communication for a specific date can be made more effective