The new season of the show features a diverse lineup including actor and singer Shruti Haasan, actor and director Shriya Pilgaonkar, Indian YouTuber and actress Prajakta Koli and LGBT activist Sushant Divgikar

Represent artists including Anuv Jain, MC Stan, Zaeden, Lost Stories, Yashraj, Hanita Bhambri, Akanksha Bhandari, Kamakshi Khanna, Saahel, Savera, Kayan, OAFF and Jai Dhir will now be distributed through Universal Music Group India

Beyond the surge in comedy influencers, Kunal Sawant, Business Head, Goat, GroupM India, discussed various challenges related to influencer marketing measurement, the evolution of long-format content by influencers, the nuances of Live Commerce, and the ascent of regional language influencers

Emiway Bantai has written and composed the handwash anthem for Savlon Swasth India Mission

The anthem features fans from the community and cricketer Yuvraj Singh himself grooving to the lyrics using the Indian Sign Language

Humans of Bombay had filed a lawsuit against People of India, accusing them of appropriating their films, literary works, unique storytelling format, creative expression, and storyboard presentation

The resonant composition, named 'Sound of Belief,' transcends the conventional boundaries of an anthem, encapsulating the essence of resilience and fortitude that defines Team India

The campaign conceptualised by Ogilvy India features PV Sindhu, Abhinav Bindra, PR Sreejesh and Sushila Chanu

Produced by Supari Studios, the documentary was conceptualised in-house by Krafton's India team

In an exclusive interaction with BuzzInContent.com, George Kovoor, Wavemaker India's first Chief Creative Officer, talks about Gemini Cooking Oil's latest long-form video-led content initiative ‘Tai' and the power of storytelling in branded content

Drawing on the themes of unity and patriotism, numerous brands have embraced the Independence Day spirit with content that celebrates India's cultural richness and diversity. These campaigns also delve into the various interpretations of freedom among different individuals

On its 15th anniversary celebration in India, YouTube India has listed down trends that portray how Indians consume content online and the creators' role in shaping that

J Venkat, Co-Founder, Woovly, writes that leveraging the power of social media, connecting with local influencers, creating value-added content and embracing regional languages can unlock the vast potential of social commerce in rural India

Shah was earlier the EVP and Head of Prodigious India and Content Factory India

The next-gen social commerce playbook developed by Havas Media Network in partnership with Snap Inc. unveils having a virtual try-on feature as key for brands to drive conversion, especially in India

Vaibhav Gupta, Co-Founder and CPO, KlugKlug, writes how the future of influencer marketing in India holds immense potential

The short video platform focused on “original” and “local-focused” videos will be ceasing its India operations later this month

The series offers a look into the diverse culture and traditions of India's festivals