Indian Railways

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Targeting millennials, the rap video captures moments of fun, friendship, nostalgia and warmth experienced during train journeys

By BuzzInContent Bureau | January 28, 2019
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The campaign ‘Train mein Hai Ghar Wali Baat' led to a 20% rise in ixigo app downloads. The video got over 15.7+ million views across YouTube, Facebook and Twitter, with a total reach of 27 million

By BuzzInContent Bureau | July 19, 2018
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