BuzzInContent.com showcases how brands are touching upon the different facets of running any Medium, Small or Micro Enterprises including the challenges faced by them while promoting innovation through their branded content

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting analyse pieces of branded content from Kay Beauty, Nykaa, Mamaearth among others to find out the latest symbols associated with beauty

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting explore how Ramzan and Eid are portrayed in Indian-branded content

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about the portrayal of family relationships in different forms in branded content and the benefits associated with it

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how feminine power has become a powerful theme in Indian branded content, reflecting the changing role of women in society and the country's cultural values

The show features leaders of the retail industry indulging in conversations about their brand journeys with Pushpa Bector, Executive Director, DLF Retail

Speaking to BuzzInContent.com, Ali, Founder and CEO, Instoried, also revealed the reasons which led them to focus on US markets instead of expanding their client base in India

Neha Kulwal, Managing Director, APAC, Admitad India, writes about how content creators can earn more this World Shopping Day by driving consumers to brands, leading to increased sales

BuzzInContent.com caught up with Krishnan, Publicis Groupe's newly appointed Managing Director and Head, Publicis Content, to talk about his views on the branded content space shaping up in India, including the Metaverse, and the challenges associated with influencer marketing

The Indian counterparts of Wavemaker, IPG, Omnicom Media Group, Publicis Group, Mindshare and Havas are amping up their content arms to be on top of the game in order to help brands make the most of the content boom

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about the brands that this year on Mother's Day took a welcome and much-needed de-tour from their usual storytelling practises reserved for the occasion

Havas Content will be led by Uday Mohan, President and Chief Client Officer, Havas Media Group India

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write while discussions of patriotism cannot escape the use of abstract values of bravery, courage and the like, it is important to anchor these values in something tangible that is connected to the category and product that the brand is best known for, within one's content

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that raising awareness for vaccination is a meaningful opportunity for brands. If done not just via expression (videos, songs, etc.) but via enablement, it can result in increasing their goodwill among the public and position them as social benefactors

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the younger generation today, especially those located in urban areas, see themselves as global citizens. As much as they're rooted in their own local culture, they also enjoy interacting with content from overseas. Jalebi Baby-Zomato video fulfils an aspirational need to participate in a globalised world's culture

Most recently, Darira held the position of National Category Head, Brand Promotion Vertical, for Hindustan Times

Virat Kohli leads in terms of followers while MS Dhoni drives the highest engagement rate among male influencers. Anushka Sharma drives highest engagement rate in India, surpassing even PM Narendra Modi, says the report on top 1,000 Instagram influencers

Premiering on December 5 at 7pm, the channel takes the viewer through the story behind the manufacturing of the food brand with ‘Superfactories: Balaji Wafers'